Tag results for: Lifted Research Group

LRG x Jimmy Sweatpants | Preview

According to Jimmy Gorecki, skateboarder and founder of Jimmy Sweatpants, working with LRG on a performance-based skate fleece meant creating apparel that takes into account the modern evolution of skateboarding, in which a former leisure activity has become a supremely technical sport. Skate apparel has followed suit, …

LRG Lifted National Anthem Soccer Ball

Like the crew at Billionaire Boys Club, LRG is paying tribute to the 2014 FIFA World Cup with the most literal of product tie-ins. In this particular case, LRG gives a shout out to the United States men’s national soccer team — squaring off at the time …

LRG – “Brilliant Youth” EP with Dizzy Wright, Bishop Nehru & 9th Wonder

The Lifted Research Group (LRG) courted two of hip hop’s rising stars, Dizzy Wright and Bishop Nehru, for their Summer 14 lookbook, and when you have that kind of talent in house you don’t let them leave without throwing down a few tracks. With 9th Wonder, of …

LRG RePlacing – Miles Silvas

Northern California native Miles Silvas is among the top of the heap when it comes to up and coming AMs, hauling a bag of no-comply tricks, healthy skate-rat attitude and a level of maturity that belies his youth. Miles is featured in the fourth installment of LRG‘s …

LRG x Yung Lenox – Straight Outta Compton Tee

Yung Lenox is the seven-year-old artist whose drawings of rap artists have amassed an online following, and in celebration of the talented second grader’s “LA’s Most Wanted” show at Gallery 1988, LRG has created the The Yung Lenox Straight Outta Compton Tee. The all white t-shirt features a …

LRG Tokyo Flagship Store

LRG has cut the ribbon on its first retail flagship in Tokyo, located in DiverCity Tokyo Plaza and coinciding with beginning of Japan’s Golden Week. The retail experience is one that brings the outdoors in, blending a woodsy forest motif with tech-inspired designs. Stocking the full range of LRG apparel …

LRG Summer 2014 Collection Lookbook – “Brilliant Youth”

To help kick-off their latest lookbook, LRG brought in some of the game’s top emcee’s to help show off their new threads. Including Bishop Nehru and Dizzy Wright, two young men with experience and talent well beyond their years, LRG’s chosen models fit perfectly with the theme …

LRG RePlacing – Tom Asta

“Re-placing” is the first of a series of promotional spots by LRG Skate featuring Pennsylvania native Tom Asta. The uniquely assembled video  takes the viewer through a fluid collage of three of the most iconic skate spots in Philadelphia, a stone’s throw away from Asta’s hometown of …

LRG X Lil Boosie “Touch Down To Cause Hell”

To help celebrate Lil Boosie’s latest album release last week, LRG has teamed up with his label, Bad Azz Entertainment, for a new collaborative set that is mostly a tease to those of us outside of the Bad Azz camp. Comprised of both a long sleeve tee …