Tag results for: Lifted Research Group


LRG – “Off The Record: Ski Beatz” | Video

In the latest episode of, Off The Record, video interview series from LRG, the camera and microphone is pointed towards the legendary producer and DJ, Ski Beatz. Hailing from North Carolina, Ski Beatz was speaks openly about his start in the hip-hop game when he was discovered … READ MORE


LRG – Artist Driven Series featuring POSE

The latest installment of LRG‘s “Artist Driven” series finds Chicago-based graffiti artist POSE traveling to Johannesburg, South Africa, for the annual City of Gold Festival. Having come of age during the height of Chicago’s early ’90s graffiti scene, POSE is now recognized worldwide for his artwork both … READ MORE


LRG x Cheech & Chong – “Up In Smoke” Collection

For those who indulge in smoking of the green kind, tomorrow is a big day. Seveal teenagers in California coined the term 420 (otherwise known as 4/20 or 4:20), way back in 1971. Cheech & Chong are probably the first entertainers to promote the consumption of marijuana. … READ MORE


LRG Summer 2013 – “Children Of Vision” Lookbook

In assembling the lookbook for the Summer 2013 “Children of Vision” collection from Lifted Research Group (LRG), the brand headed to the high desert region of Southern California with skate team riders Felipe Gustavo and Trent McClung, Compton-based rapper Problem, and Roc Nation super-producer Jahlil Beats. The … READ MORE


LRG Artist Driven – “CRAOLA” | Video

As part of its ongoing “Artist Driven” series, Lifted Research Group (LRG) presents a video profile of Greg Simkins, aka CRAOLA. He was born in Torrance, California, in 1975, to a household that included a menagerie of animals, stylized versions of which now appear regularly in his … READ MORE


LRG Artist Driven – “For NEKST” | Video

Even several months after he passed away (around Christmas last year), graffiti writers around the world are paying respect to the hardcore writer with a tribute piece in their respective cities. Though his identity and the reason for his passing remain undisclosed, he was best known in … READ MORE


LRG – Fall 2012 Collection Lookbook – “Life Colors” | Featuring Waka Flocka

A year after the untimely death of its Co-Founder/Creative Director Jonas Bevacqua, LRG (Lifted Research Group) is forging ahead to Fall 2012 with a new collection of designs. Billed as “Life Colors”, its a more philosophical approach to the usual LRG creative process. Stemmed from LRG’s core … READ MORE


LRG x Beat Junkies – For The Record Documentary Trailer | Video

The World Famous Beat Junkies started back in 1992 by J Rocc, where the Californian crew challenged and changed the landscape of turntablism and DJing forever. Beat Junkies went on to pursue success by working with artists and groups such as Jurassic 5, Cypress Hill, Dilated Peoples, … READ MORE


LRG Summer 2012 Collection | Delivery 3

LRG drops its third delivery of the Summer 2012 collection, made up of menswear basics that will get you through the dog days of summer in style. Vivid colors and patterns are a strong theme, taking the form of the striped 47 Ward Polo, plaid short-sleeve Hampton … READ MORE


LRG Summer 2012 Collection | Delivery 1

LRG’s unofficial tagline for their Summer 2012 collection is “Beast out!” What better way to live up to that rallying cry than to assemble a poolside party with LRG team rider Tommy Sandoval, hip hop duo the Cool Kids and the hard partying cast from Comedy Central’s … READ MORE


LRG – “Letting The Kids Play” | Video

A new promotional video from LRG (or Lifted Research Group) directed by Daniel Duarte and Kyle Camarillo, highlights the importance of play to keep your inner child going. The clip stars Elan Watson, Karl Watson, Alex Brenes and Chico Brenes, and depicts two friendly rivals engaged in … READ MORE