2012 London Olympics – Worst Athlete Wipeouts
“Spanning the globe to bring you the constant variety of sport… the thrill of victory… and the agony of defeat… the human drama of athletic competition…” as American television program ABC Wide World of Sports used to open. Unfortunately, television broadcasters for the 2012 Summer Olympics in … READ MORE
Liu Xiang x Nike LunarGlide+ 4
Having to bowed out because of an injury during the 2008 Beijing Olympics, the “Fly Man” of China, Liu Xiang, is in top form and ready for the 110-meter hurdle event next week. One of the favorite to win venue at 2012 Summer Olympics in London, the … READ MORE
Liu Xiang x Nike Sportswear – The Dream Pack
In unbearable pain from an injury, hurdler Liu Xiang made the decision to pull out of competition. But so upsetting was his early exit during the 2008 Beijing Olympics that Chinese television presenter cried when the announcement was made. Now, four years later, the 110-meter hurdle specialist … READ MORE
Nike x Liu Xiang – LX Collection Series II
Nike presents the follow-up to its collaborative running shoe pack with Chinese track and field Olympic gold medalist Liu Xiang. Similar to the first collection for the 110 meter hurdle specialist, the second installment is made up of men’s and women’s Nike Free Run+ 2 and LunarGlide+ … READ MORE
Nike x Liu Xiang – LX Collection
Known to many as China’s favorite son, star hurdler Liu Xiang will herald his own signature collection on September 1st, 2011. First announced during Nike Festival of Sports in Shanghai, the Liu Xiang Collection is an extensive line with a focus on running that will not only … READ MORE
Nike Festival of Sport – Closing Ceremony
Produced by: Dan Hwang Written by: Poe In dramatic fashion, the 3 MCs on stage brought out each athletes in attendance through the sea of gathered spectators last evening as the first ever Nike Festival of Sports concluded. The 4-day long event, filled with activities in basketball, … READ MORE
Nike Festival of Sport Opening Ceremony
Produced by: Dan Hwang Written by: Poe Months of planning, weeks of coordination, and days of rehearsals all led to these few hours. Management, employees, volunteers, and security personnel all fixated at the monitoring station behind the grand stage made for this very moment, the statement of … READ MORE
Nike China – “Use Sports…” Campaign | Video
A parallel to Dan Wieden’s “Just Do It” slogan decades ago, Nike China unveiled “Use Sports…” as the continuing call that sports are more than activities but catalysts to something greater. Conceived by Wieden+Kennedy Shanghai, “Use Sports…” is a preposition that welcomes participants to finish statement. It … READ MORE
Nike Sportswear China – Destroy To Create | Event Recap
Nike Sportswear China – Destroy To Create To destroy, a concept usually characterized with adverse notion in the contemporary context. In actuality, however, the notion served a greater purpose when compared with ancient beliefs around the world. Be it Hinduism, Christianity, Judaism, and others, destruction brought about … READ MORE
Liu Xiang x Nike Sportswear – Holiday 2010 – Lookbook
Since Nike Sportswear’s theme for Holiday 2010 is running, who better than World Record holder/Olympic Gold Medalist/World Champion men’s track star, Liu Xiang, to enlist for the sportswear giant’s Holiday 2010 campaign. While most of us are acquainted with Xiang’s on track style, Nike Sportswear showcases Xiang’s … READ MORE
