Lotus Amen/Evora | By Paul Snowden
Setting up shop in the third largest city in Germany means its going to be tough for a brand to differentiate themselves from the competition. That is, unless you’re as bold as creative agency Full Contact, who facilitated a cross-industry collaboration between sneaker retailer AMEN Store, Nike Sportswear, and artist … READ MORE
Lotus Exige R-GT Rally Car
Considering work only started on the Lotus Exige R-GT Rally Car last July, the shakedown held last week in Turin, Italy showed real promise ahead of the 2012 FIA World Rally Championship for Lotus’ newest venture. Cued up for the tarmac events, the Exige R-GT pumped out … READ MORE
Lotus Evora S GP Edition
The gold and black color scheme of the latest Lotus Evora S GP Edition makes reference to the old John Player Special Lotus, which in turn was the inspiration for the current Lotus Renault Formula One Grand Prix team. This Evora S GP Edition is one of … READ MORE
Swizz Beatz Joins Lotus – Named VP of Creative Design & Global Marketing
Based on his high profile as a rapper and music producer, as well as his recent success revitalizing the Reebok brand, Swizz Beatz has been hired by British automaker Lotus to assume the title of VP of Creative Design and Global Marketing. A video on the Lotus … READ MORE
Lotus Evora by Mansory
Among auto enthusiasts, Lotus stands out for a few reasons. The British maker, founded in 1948, has built a following based on cars aimed solidly at the performance driving enthusiast; when faced with the question of creature comforts weighed against on-track performance, the company has typically chosen … READ MORE
Lotus Exos Type 125 – Race Car + Race Car Lifestyle
Fact one: Not everyone can drive in the F1 circuit. Fact too: If you have a million dollars, Fact one can be overturned. For a price tag of a million dollars (we will not comment on whether that is a hefty sum or a speck of a … READ MORE
