Tag results for: LRG

LRG Summer 2015 Lookbook – “Capture Land” featuring Chronixx

LRG took a trip to Jamaica to visit Chronixx and to work on their latest Lookbook, Capture Land, a set of warm weather and island-inspired apparel for Summer 2015. One of Jamaica’s top reggae artists, Chronixx’s debut EP, Dread & Terrible, was released in April 2014 and …

LRG x Jimmy Sweatpants – #SweatsuitDecember Collection

Together with skateboard extraordinaire Jimmy Gorecki, better known as Jimmy Sweatspants, LRG is bring this year’s Sweatsuit December Collection to another level of comfort. Made out of moisture wicking fleece, which also helps to regulate body temperature, the collection encompasses a quilted hoody and matching bottom. Branded …

LRG San Francisco Pop-up Shop – An Inside Look

We’ve already seen the apparel and accessories stocked at the LRG San Francisco Pop-up Shop currently housed within the TRUE annex on Haight Street, and now we’re treated to an inside look at the actual retail space. True to LRG’s aesthetic, the store has been remade into a …

LRG San Francisco Pop-up Shop – Capsule Collection

San Francisco maintains a special place in the history of LRG: not only did the city’s distinctive street culture inspire the brand’s larger vision, its first catalog was shot in 1999 inside an apartment near the intersection of Shrader and Haight. LRG returns to San Francisco this month …

LRG Girls Holiday 2014 Collection

Refusing to give in to the change of seasons, LRG has decided to keep things bright and fresh for their latest LRG Girls Holiday 2014 Collection. In contrast with the usual drab of the season, Lifted Research Group brings imagination, color, and innovation together to form a …

LRG x Ebbets Field Flannels Capsule Collection

LRG teams up with throwback sports apparel specialist Ebbets Field Flannels for a vintage-inspired capsule collection seemingly dipped in sepia. The goods take the form of an old-fashion wool and satin-lined ball cap; a wool baseball jersey featuring individually cut and embroidered numbers and lettering; and a cotton-poly …

LRG Presents: Chronixx – “Capture Land” | Video

Don’t get caught napping on “Capture Land,” the new video release from the up and coming reggae artist Chronixx presented by the folks over at LRG. This is the latest single to drop from the Dread and Terrible EP that hit the internet in early April (at …

LRG x Jimmy Sweatpants | Preview

According to Jimmy Gorecki, skateboarder and founder of Jimmy Sweatpants, working with LRG on a performance-based skate fleece meant creating apparel that takes into account the modern evolution of skateboarding, in which a former leisure activity has become a supremely technical sport. Skate apparel has followed suit, …

LRG Lifted National Anthem Soccer Ball

Like the crew at Billionaire Boys Club, LRG is paying tribute to the 2014 FIFA World Cup with the most literal of product tie-ins. In this particular case, LRG gives a shout out to the United States men’s national soccer team — squaring off at the time …