Tag results for: Mark Parker

Nike 1948 London – Nike HTM Flyknit Collection Launch | Event Recap

London will soon play host to a much more widespread sports-centric frenzy once the Summer Games arrive there in a couple of months, but Nike has showed up early to give trainer fanatics a taste of a piece of footwear that you don’t have to be an …

Nike HTM Flyknit Presentation With Hiroshi Fujiwara & Mark Parker

In the words of Mark Parker, think of “HTM as the AMG of sneakers”, performance tuned and highly stylized. HTM which is now just over 10 years old is the collaborative efforts of Japanese style icon Hiroshi Fujiwara, then designers Tinker Hatfield and Mark Parker. The three …

Nike HTM Flyknit Collection – HTM Racer & HTM Trainer+ | Release Info

Today’s worldwide debut of Nike’s new Flyknit technology indicates that in many ways, Nike sets the tone for sports performance innovation. The Nike HTM Fly Knit Collection, also unveiled today during a special showcase at 21 Mercer, highlights Nike’s unique ability to merge function and design. Nike …

The Story Behind Nike Flyknit Technology | Video

A magnified Nike Flyknit Racer to serve as the backdrop, Mark Parker, President & CEO of Nike, unveiled the company’s new technology initiatives ahead of the 2012 Summer Olympic Games in London later this year. Among the many announced during today’s presentation at New York City, none …

Nike HTM Flyknit Collection – HTM Racer & HTM Trainer+

At every conjuncture within Nike‘s innovative streak there was the HTM Collection, a remarkable partnership between Japanese influencer Hiroshi Fujiwara, legendary Nike designer Tinker Hatfield, and Nike CEO Mark Parker. And just like when the collaboration first started in 2002, the three friends worked as one entity …

NIKEFUEL – “Makes Life A Sport” Announcement | Event Recap

Since becoming its host in 2009, comedian Jimmy Fallon has made his show “Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of Nike+ FuelBand. With ?uestlove‘s …

Nike MAG 2011 (McFly) | Detailed Look

With an expansive list of to-do’s and to-see’s at our visit of Los Angeles, none was as important as the top item – a first look at the new Nike MAG 2011. Its chance introduction on the 1989 film, Back To The Future II., forever enshrined it …

Nike MAG 2011 (McFly) – Design Process with Tinker Hatfield | Event Recap

There is a saying in the creative industry, that one should keep all of their works, including the failed ones, for future prosperity. It looks like Nike lead designer, Tinker Hatfield, took that advice to heart. Spread across a back-lit table, Hatfield, in his signature cerebral mannerism, …

Nike MAG 2011 (McFly) Launch | Event Recap

While it is almost for certain that those of us gathered in Los Angeles  will see the unveiling of the 2011 Nike MAG yesterday, officials from Nike kept up the “need to know basis” protocol during most of the morning.  Then, it was onto a convoy of …