It is a “never fail” proposition that when you combine the ladies from MTTM with a party of any kind, the results will always be “fun and messy”. Case in point, the recent launch event for the label’s newest collaboration with Casio Baby-G. Unlike under endeavors by Casio in the past, the event was low key and exclusive to a few. But keep in mind we didn’t say it wasn’t fun. At the premium Royal Suite at the landmark Plaza Hotel in NYC, guests enjoyed the view over Central Park, pampered themselves to some long overdue manicure, and fulfilled their gastronomic desires with champagnes and other deliciously consumable goods. Of course, when you have Leah, Sarah, and Tabitha involved, there is bound to have plenty of gyrating hips, kissing, and girl-on-girl actions. In the meantime, the Married To The MOB x Casio Baby-G is now available through MTTM online store.

Leah McSweeney has established herself as one of the leading ladies of streetwear, building a successful company in a fashion industry niche that is overwhelmingly male. Married to the Mob has stepped up as the counterpart to so many male streetwear startups – and done what many them have been unable to do – survive and grow (her label has won pretty solid acclaim, and a retail deal with Urban Outfitters). Now MTTM is taking one of the classic steps in streetwear label evolution – a G-Shock collaboration. Married to the Mob is partnering with Casio to create the BG5600MOB-4; the Baby G is done in a lightly metallic purple, which fits right into MTTM’s appropriation of the female cuteness stereotype. The watch comes in special packaging, featuring the lipstick kiss Married to the Mob logo, and will retail at some decidedly un-streetwear accounts too – Nordstrom, Bloomingdales and Macy’s – giving the label even more of a mass market presence. Married to the Mob does have to manage the shift into bigger accounts, but in the short term, they’ve done a great job with this Baby G collaboration. Sure to be a hit with MTTM fans; in a press release, Leah McSweeney said “My MOB customers had been specifically requesting that I do a watch with Baby-G so I am very pleased to give my loyal customers what they are asking for.” Check out the additional shots after the jump, and look for the watch to drop in May.

No one else can really top Lady Gaga and Supreme, with the exception of the original Queen B!@ch of New York City, Leah McSweeney of MTTM. Along with “Sweet 16″ sister Sarah, long time MOB member Tabitha and others, built up a movement of “street smart, tough love” antics usually dominated by her male counterparts. Those antics are found once again on MTTM’s graphic tees. Loud, obscene, obnoxious, the statements on each matched all the above, yet there is remnant of humor and sensuality. Goes to show you behind that growling blond hot head flipping the bird, there is a fun-loving girl ready for a night out on the town. The Delivery 2 of Married To The MOB Spring 2011 Collection is now available at MTTM retail locations and its online store.

Believe us when we tell you that we were “armed” to the teeth for Black Friday, that one day of the year all trend reporters lived for. First, we had a dozy of a checklist ranging from down jackets, thermal long johns, lounge chairs and so on. One of us, not at liberty to say who, wore the complete set of Nike Pro Combat gear, just in case the shopping crowd becomes unruly. Like trained Special Forces operators, we dispersed through key shopping locations and waited…and waited some more. The chaos that was to be, the raging hoard that was to come, the hair yanking middle age housewives, the fist throwing college grads, the cute kid with malicious intentions… were all gone? Instead, the anticlimactic Black Friday was one of well-behaved shoppers and UGG wearing tourists. And so, we retreated to more familiar ground, our office, and plotted our next step. While our Black Friday was a dud, merchandisers nevertheless geared up with high anticipation in mind. Slim Chin, the Beast from the Far East is back with a brand new remix. Another returnee is DeLorean, the star of Back to the Future trilogy, with brand new collabs. What it lacked in time travel ability, the BMW 7-Series by Steinway Piano made up in embellishments and styles. But if practicality is what you are looking for, than the CONVERSE Chuck Taylor Duffle Coat may be just the holiday gift for you. So take a moment to digest that days-old stuffing your mother in-law made (taste like sawdust), cause the holiday shopping season just got started…

Christmas is around the corner, if you’re still thinking of what to get your girlfriend or sister, check out Married to the MOB’s holiday 2010 collection to get some ideas! MTTM’s holiday campaign features Leah McSweeney’s lil sis, “Sweet 16″ Sarah, shot in West Soho in typical MOB fashion. The collection offers their popular graphic tees, an array of sexy dresses, hooded dresses, collegiate-inspired motifs and leggings. The full collection is available at MTTM Shop, shop it!

Not too long ago, the ladies from Married to the Mob had worked with Reebok and Colette, and the tri-collab was had generated so much interest that it sold out in a mere 23 minutes online. Now, the ladies of the mob are back with Reebok to rework the new classic Freestyle Dubble Bubble in a gorgeous cobalt blue premium suede upper, and pig suede lining. Unlike the last collaboration, the upper has been kept electric and clean with the only accoutrement coming in the form of a rose gold MTTM logo pin on the shoe, and MTTM detailing on the sockliner and tongue.

Perhaps after this past week, Steve Jobs should be worried. Very worried. Because while it is no longer alone in the tablet market, its cellular competitor, Blackberry, has announced its new tablet, the Blackberry PlayBook, which proves to be a strong contender in the market currently dominated by Apple. As Blackberry RIM’s shared jumped 1.4 percent and the company attempts to scoop up a sizable share of the market, other labels keep up with the weather and continues to steam roll their way through Fall. Supreme has released information on a few notable collaborations, especially one with Nike SB and another with Universal; adidas Originals paged in the Force and Lord Vader once again, and MINI pimped one of its rides for the world rally. Nike keeps on running with the girls, and Jordan Brand paid attention to the little ladies as well; meanwhile, LRG brings their folks from the streets to the Alpine Higher Than Hell, and G-Shock decides that it is not only protected against physical quakes, but is also able to deliver shocks of color without so much a tremor of uncertainty.

If you’re a dude and have been a fan of Married to the MOB, you no longer have to steal your girlfriend’s T-shirts. Behold after 6 years of creating a women’s only collection MTTM debuts their first MENS tees! Rapper Curren$y of J.E.T.S is the face of their first collection, representing the male equivalent of the “Most Official Bitch” persona – young, hot, rebellious, and confident. This debut line consists of three different styles in two colorways and promises the same provocative slogans that made MTTM what it is today, just with a slightly more masculine influence. The men’s tees are currently available for pre-order exclusively at the MOB SHOP, orders begin shipping in October.

One good thing about changing seasons is the sales that occur between seasons. It is a good time to scoop up some bargains or some hidden gem that went unnoticed. ALIFE is holding their Spring/Summer sale with selected items going for 30 to 50% off the normal price. If that is not enough reason to get you into the ALIFE store, they are also hosting the first ever sample sale from Married to the MOB and everything will be reduced up to 85%. Be sure to get there early as the sales have already started yesterday noon and will only last until this Sunday, August 15th. And remember they only accept cash or credit card and opening hours are noon until 7 pm daily.

ALIFE New York
158 Rivington Street | Map
New York, NY 10002
TEL #: 212-375-8116

Perhaps one of the biggest causes of celebration this week comes from the hopeful news of BP containing the ridiculous oil spill. Since Thursday, when new caps on the valves are closed, there has been no report of oil leaking into the Gulf anymore. Finally, an epic disaster comes to a seeming resolution. While exploring the concept of corporate responsibility, Philip Morris has been exposed to be using child laborers in Kazakhstan, giving non-smokers more reason to dislike the carcinogenic company. Perhaps, some Philip Morris consumers will be rallying for ethical smokes? Regardless, in a slightly more frivolous world of kicks and fashion, (and on a more lighthearted note) labels have been fulfilling their corporate duties by releasing first looks into next season’s collections. For instance, adidas Originals by Originals have finally dropped the looks that will be hitting racks in August and so did Vans, and so on and so forth. Check out some key things that happened this week, and be sure you are staying on top of things!

For fall 2010, Married to the MOB was inspired by their love for schoolgirls, jet-setting, and Paris. The first delivery for fall, dubbed M.O.B Aime Les Sucettes (M.O.B loves lollipops) after Serge Gainsbourg’s own ode to “Annie,” consists of their usual graphic tees and hoodies, along with stripe tops, burnout chiffon tulle, a wool Motorcycle jacket and a mini-short ensemble. The collection is currently available at the MOB Shop.

After a very successful collaboration embraced and celebrated by the independent ladies who resonate with the New York-born label’s street chic, city-smart styles, on the Hiromi Lace Sneakers, heritage sportswear label Lacoste has come together with Married To The Mob’s Leah McSweeney again to create a limited edition line of t-shirts that encompass Lacoste’s heritage with Married To The Mob’s sassy styling.