Nike MAG 2011 – Charity Auction Reminder | Today Is The Last Day
The count down just started. As the clock hits 9:00 pm PST, approximately the same time Nike designer Tinker Hatfield and CEO Mark Parker officially presented the 2011 Nike MAG 10 days ago, the charity auction that was the project’s centerpiece will end. With majority of the … READ MORE
Nike MAG 2011 The Details + A Look Behind The Scenes | Videos
Only in so many words by Tinker Hatfield, but its likely that many of the technologies seen on today’s Nike footwears had their origins, directly or indirectly, from that very primitive movie prop on Back To The Future II. Finally, “the greatest sneakers never made” became a … READ MORE
Maestro Knows – Special Edition Featuring Tinker Hatfield And Michael J. Fox
As the buzz of Nike MAG launch and eBay auctions still make headlines online, Levi Maestro takes us on a journey through Universal Studios for a special edition of Maestro Knows entitled, It’s About Time. He speaks with Tinker Hatfield, who explains the meaning behind this slogan … READ MORE
Nike MAG 2011 – Back For The Future
When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a “Lost Scene’ to honor the original Back … READ MORE
Fashion’s Night Out: Great Scott! It’s Kid Cudi With Nike MAG 2011
Plenty of celebrity sighting from last evening’s Fashion’s Night Out festivities, though one stood out was Kid Cudi‘s impromptu appearance at Nike Sportswear. Added to his other favorite haunts in SoHo, including BAPE New York and the newly opened Surface To Air flagship, the rapper/actor swung by … READ MORE
Fashion’s Night Out: Nike Sportswear 21 Mercer – “Back For The Future” DeLorean DMC-12 Time Machine
If you been to enough Fashion’s Night Out events, you know to expect surprises around every corner. For Nike Sportswear on 21 Mercer Street, the astonishment came in the form of a DeLorean DMC-12. Not just any DeLorean DMC-12, but one with “Doc” Brown’s Flux Capacitor! Yes, … READ MORE
Nike MAG 2011 (McFly) | Detailed Look
With an expansive list of to-do’s and to-see’s at our visit of Los Angeles, none was as important as the top item – a first look at the new Nike MAG 2011. Its chance introduction on the 1989 film, Back To The Future II., forever enshrined it … READ MORE
Nike MAG 2011 (McFly) – Design Process with Tinker Hatfield | Event Recap
There is a saying in the creative industry, that one should keep all of their works, including the failed ones, for future prosperity. It looks like Nike lead designer, Tinker Hatfield, took that advice to heart. Spread across a back-lit table, Hatfield, in his signature cerebral mannerism, … READ MORE
Nike MAG 2011 (McFly) Launch | Event Recap
While it is almost for certain that those of us gathered in Los Angeles will see the unveiling of the 2011 Nike MAG yesterday, officials from Nike kept up the “need to know basis” protocol during most of the morning. Then, it was onto a convoy of … READ MORE
Nike Presents Back For The Future @ The Montalbán | Event Recap
Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night. With actual props and sets from Back … READ MORE
