Paul Weller x MINI – Special Edition 2008 MINI Cooper
Often referred to as the Modfather, Paul Weller has shaped the landscape of music as one of the key figures in the industry, starting out with Mod/punk-rock band, The Jam, and later spearheading the Mod revival in the 70s. While his contributions to music is certainly uncontested, … READ MORE
Freshness Week In Review: 27/09/2010 – 01/10/2010
Perhaps after this past week, Steve Jobs should be worried. Very worried. Because while it is no longer alone in the tablet market, its cellular competitor, Blackberry, has announced its new tablet, the Blackberry PlayBook, which proves to be a strong contender in the market currently dominated … READ MORE
MINI WRC – 2011 World Rally Championship Car
Continuing its rallying heritage, MINI and its parent company, BMW, announced today the automaker’s entry to the 2011 World Rally Championship. In conjunction with the announcement at the 2010 Paris Auto Show, the company also unveiled the new MINI WRC. Built on the newest MINI platform, the … READ MORE
Freshness Week In Review: 09/20/2010 – 09/24/2010
Just as the folks in New York City are recovering from the recently wrapped New York Fashion Week, the Alexander Wang bootie-clad army of editors and buyers fled the city and moved their actions and sharp opinions to Milan and London. Meanwhile, heels and bowties aside, the … READ MORE
MINI Scooter E Concept | Video
Though they are just renderings and 3D mock ups, we are absolutely thrilled about the new MINI Scooter E Concept. So are the designers at BMW Group Design, who, as Senior Vice President Adrian van Hooydonk stated, had lot of fun reinterpreting the tenets of fun and … READ MORE
MINI Offically Unveils MINI Scooter E Concept
A rivalry decades old is about to heat up once again. We’re not talking about the family feud between adidas and PUMA, but the long standing cold war between 2 other Germanic tribes BMW and Mercedes-Benz. After launching a preemptive strike with renderings of its MINI Scooter … READ MORE
Freshness Week In Review: 09/13/2010 – 09/17/2010
Last week, New York City was overrun by mile-long legs, editors in killer heels, men in glossy, three-piece suits and smart tortoiseshell glasses, and they have all congregated at the new home of Mercedes-Benz Fashion Week in New York City at Lincoln Center. Freshness was jetting about town … READ MORE
MINI Scooter E Concept
Because sometimes even the smallest automobile cannot help you navigate the over-congested streets of major urban centers like New York City. Engineers and designers over at MINI just released a few preliminary renderings on their latest concept, the electric-power MINI Scooter E. Though in 2-wheel, the Scooter … READ MORE
MINI – MINI Countryman Multiplication Commercial | Video
This isn’t about speed, and it sure isn’t about torque or horsepower. It is about multiplication, and who would have thought, “the more the merrier” would become a legitimate theme for a car commercial? In advertising it’s roomier upgrade, the hatchback MINI Countryman, BMW’s MINI, had taken … READ MORE
MINI – Countryman | Video
Currently it is now a common practice to release a promotional video of a vehicle prior or after its launch and MINI has done just that for the recently debuted Countryman. The Countryman is produced in a choice of three petrol engines and two diesel engines. Entry … READ MORE
