Tag results for: MINI


MINI Paceman Concept

With its ensemble of MINI, MINI Clubman, MINI Convertible and MINI Countryman, the BMW‘s premium small car division is celebrating its 10th anniversary since re-launching the label here in the U.S. With that, MINI is introducing the Paceman concept study vehicle at the 2011 North American International … READ MORE


MINI Vending Machine | Video

Perhaps the Japanese were the first to expand the world of vending machine beyond Snicker bars and peanut M&Ms and other saccharine-laden snacks, but it is in Canada where the vending machine has not only gone digital, but is also a fully interactive projection. In a marketing … READ MORE


Paul Weller x MINI – Special Edition 2008 MINI Cooper

Often referred to as the Modfather, Paul Weller has shaped the landscape of music as one of the key figures in the industry, starting out with Mod/punk-rock band, The Jam, and later spearheading the Mod revival in the 70s. While his contributions to music is certainly uncontested, … READ MORE


Freshness Week In Review: 27/09/2010 – 01/10/2010

Perhaps after this past week, Steve Jobs should be worried. Very worried. Because while it is no longer alone in the tablet market, its cellular competitor, Blackberry, has announced its new tablet, the Blackberry PlayBook, which proves to be a strong contender in the market currently dominated … READ MORE


MINI WRC – 2011 World Rally Championship Car

Continuing its rallying heritage, MINI and its parent company, BMW, announced today the automaker’s entry to the 2011 World Rally Championship. In conjunction with the announcement at the 2010 Paris Auto Show, the company also unveiled the new MINI WRC. Built on the newest MINI platform, the … READ MORE


Freshness Week In Review: 09/20/2010 – 09/24/2010

Just as the folks in New York City are recovering from the recently wrapped New York Fashion Week, the Alexander Wang bootie-clad army of editors and buyers fled the city and moved their actions and sharp opinions to Milan and London. Meanwhile, heels and bowties aside, the … READ MORE


MINI Scooter E Concept | Video

Though they are just renderings and 3D mock ups, we are absolutely thrilled about the new MINI Scooter E Concept. So are the designers at BMW Group Design, who, as Senior Vice President Adrian van Hooydonk stated, had lot of fun reinterpreting the tenets of fun and … READ MORE


MINI Offically Unveils MINI Scooter E Concept

A rivalry decades old is about to heat up once again. We’re not talking about the family feud between adidas and PUMA, but the long standing cold war between 2 other Germanic tribes BMW and Mercedes-Benz. After launching a preemptive strike with renderings of its MINI Scooter … READ MORE


Freshness Week In Review: 09/13/2010 – 09/17/2010

Last week, New York City was overrun by mile-long legs, editors in killer heels, men in glossy, three-piece suits and smart tortoiseshell glasses, and they have all congregated at the new home of Mercedes-Benz Fashion Week in New York City at Lincoln Center.  Freshness was jetting about town … READ MORE


MINI Scooter E Concept

Because sometimes even the smallest automobile cannot help you navigate the over-congested streets of major urban centers like New York City.  Engineers and designers over at MINI just released a few preliminary renderings on their latest concept, the electric-power MINI Scooter E.  Though in 2-wheel, the Scooter … READ MORE


MINI – MINI Countryman Multiplication Commercial | Video

This isn’t about speed, and it sure isn’t about torque or horsepower. It is about multiplication, and who would have thought, “the more the merrier” would become a legitimate theme for a car commercial? In advertising it’s roomier upgrade, the hatchback MINI Countryman, BMW’s MINI, had taken … READ MORE