Mountain Dew x Boo Johnson x Supra Amigo
This past April, Boo Johnson joined the small and select group of riders that is the Mountain Dew Skateboarding team, where he’s since received a warm welcome from Paul Rodriguez and the rest of the crew. Now that Boo has been riding with them for a minute, … READ MORE
Mtn Dew Green Label Exclusives – Keelan Dadd x DGK Capsule Collection Giveaway
Mountain Dew and DGK pro skater Keelan Dadd channels the energy he usually reserves for the daily grind toward a custom-designed product capsule made exclusively for his two brands. Comprised of a duffle bag, a pair of socks, a pocket-size pouch, sunglasses, a beverage coozie, and a … READ MORE
PROMO – Mountain Dew – Prohibition: New York City
Mayor Bloomberg’s proposed ban on super-sized sodas (specifically, cups larger than 16 ounces) goes to a vote this Thursday, September 13th, at the city Board of Health. If approved (and keep in mind, board members are appointed by the mayor), the plan could go into effect as … READ MORE
PROMO – Mountain Dew x Keelan Dadd x DGK – Green Label Capsule Collection
Pro skater Keelan Dadd has teamed up with skatewear brand DGK to produce a custom capsule collection as part of the Mtn Dew Green Label Exclusives project. Bringing together artists and athletes with top designers has been the m.o. for the GLE series, and this latest collection … READ MORE
Freshness Week In Review: 10/25/2010 – 10/29/2010
Here is to the Halloween weekend, and to taking a day out of the entire year to finally be dressed up with no qualms or reservations about what you want to be. This week, Freshness has started another cycle of our giveaways with a new partnership with … READ MORE
Paul Rodriguez x Mountain Dew – “It’s Different On My Mountain” | Video
As a part of Mountain Dew’s campaign and also the recently wrapped Dew Tour in Las Vegas, Mountain Dew and Paul Rodriguez had released another video “It’s Different On My Mountain” where pro-skater P-Rod speaks of his passion for skateboarding, and what it means to him. No … READ MORE
Mountain Dew Green Label Art: Shop Series – Street Science Skate Shop | Winning Design
The fierce competition narrowed down to 6 regional champs, then, there was only 1. After four months and over 1 million votes, soft drink label Mountain Dew announced the winner of its Green Label Art: Shop Series in grand fashion with help from pro-skater Paul Rodriguez and … READ MORE
Paul Rodriguez x Don Pendleton x Mountain Dew Green Label Art Shop Series | Video
The Mountain Dew artist collaborations are back! After quite an extensive collection last summer, having worked with renowned artists such as Claw Money, this year, Mountain Dew has roped in Nike Sb pro-skater, Paul Rodriguez, and skateboarder/artist, Don Pendleton, to design a can to serve as an … READ MORE
Mountain Dew – Green Label Art Volume III (3) Exhibit | Featuring Stephen Bliss
Though not a household name, at least not yet, many of us have already interact with works by artist Stephen Bliss. As the Senior Artist at Rockstar Games, Bliss came up with visual conception in some of most well known gaming titles, including the outrageously popular … READ MORE
Mountain Dew – Green Label Art Volume III (3) Exhibit | Featuring UPSO + Jeff McMillan
In the 2nd special event hosted by Mountain Dew, the Green Label Art Project saw 2 artists – UPSO and Jeff McMillan, over the weekend at the etnies Showroom Gallery in SoHo, New York. Along with the works for Green Label Art on display, both artists … READ MORE
