Tag results for: NBA All-Star Game

The NBA All-Star Game is an annual exhibition game hosted by the National Basketball Association. Every year, the best players from the Eastern Conference face off against the best from Western Conference. The very first All-Star game occurred in in 1951 at the Boston Garden. It is now the main event of the NBA All-Star Weekend, which includes a number of other festivities.

Nike Air Vault | An Inside Look

Nike set up a city within a city during the 2015 NBA All-Star Weekend, erecting the “City of Zoom” to highlight New York’s standing as the greatest basketball city on earth. Similarly, the Swoosh set up the Nike Air Vault within the confines of the Nike Zoom …

Nike Zoom City Bank | Event Recap

During 2015 NBA All-Star Weekend, Nike transformed NYC into the “City of Zoom,” an elaborate paean to the sport of basketball, as well as the lengthy, storied history between the game and the city. A key fixture of the program was the Nike Zoom City Bank, set …

JBL – Harman Courtside Friday Night | Event Recap

With the start of the 2014/2015 NBA season, JBL/Harman and the NBA announced a comprehensive partnership to be the “Official Sound of the NBA”. JBL headphones and speakers in the leagues colors and logos gave music and NBA fans a new way to show their team pride. …

2015 NBA All-Star Weekend Coverage – Follow Us!

New York never sleeps, but considering everything going on in the city this weekend, a short nap may be in order after all is said and done. The stars have aligned so that the 2015 NBA All-Star Weekend coincides with the kick-off of New York Fashion Week, and you’ll …

Nike Unveils Zoom City Arena

New York City may not be lacking for nicknames, but it’s got a new one for All-Star Weekend, courtesy of Nike. The Swoosh has transformed parts of the Big Apple into Zoom City, and a key piece in the conversion takes the form of the Zoom City Arena. A …

Jordan Brand Opens Pearl Pavilion All-Star Experience

Today sees Jordan Brand opening the Pearl Pavilion, located in New York City across the street from the mecca of basketball known as Madison Square Garden. The space celebrates Jordan’s 30th anniversary while also honoring its fans by recognizing “the Michael Jordan in everyone.” Visitors who enter …

Air Jordan 30th Anniversary Pin Collection

As part of the Air Jordan 30th anniversary festivities, Jordan Brand has created this special seven-piece pin set. The individual pins, featuring designs drawn from classic Jordan iconography, can be collected by fans throughout All-Star Weekend in NYC. Participants begin their journey at the Pearl Pavilion, where …

Nike Zoom City SNKRS Station | An Inside Look

Ahead of the official opening of the Nike Zoom City SNKRS Station, our sister site Sneaker News was granted an early look at the high-concept pop-up shop, featuring an exterior built to resemble a giant Nike shoe box. Inside, some of the high-demand inventory includes the new Hyperchase and a gold …

Jordan Brand Unveils PE Footwear for 2015 All-Star Weekend

For the 2015 NBA All-Star Weekend, Jordan Brand is lacing up its participating athletes with player-edition footwear, featuring a prevailing aesthetic inspired by Jordan’s Pearl Collection. Each of the models — featuring the CP3.VIII, Melo M11, Super.Fly 3 and Air Jordan XX9 — is accented with hits of Infrared, a color …