Jeremy Lin by Paola Kudacki | For GQ November 2012
While there is no argument about Jeremy Lin‘s phenomenal breakout performance last season with the New York Knicks, there’s been heated debate about whether or not the point guard can live up to expectation this season. However, GQ Magazine placed a vote of confidence with Lin by … READ MORE
9FIVE x Jordan Brand – Russell Westbrook Player Exclusive Eyewear
Having done signature designs for its pro-skating team, eyewear label 9FIVE recently received a rare opportunity when Jordan Brand came calling. The request was straight forward yet nonetheless interesting – to create a line of player exclusive eyewear for Russell Westbrook. As a welcoming gift for the … READ MORE
Russell Westbrook Joins Jordan Brand
Russell Westbrook, one of the rising stars of the NBA, has been signed to Jordan Brand to a multi-year endorsement deal. Drafted fourth overall in the 2008 draft, the Oklahoma City Thunder point guard was named to the NBA All-Rookie First Team in 2009, and the NBA … READ MORE
Nike Air Max Hyperposite 2012 “New York Knicks” | Preview
Though the start of the regular NBA season is more than a month away, plenty of rumors are suggesting that these will be Amar’e Stoudemire‘s “unofficial” Player Edition for the season. New for 2012, the Nike Air Max Hyperposite, or just Max Hyperposite, features three well-tested technologies … READ MORE
Nike Basketball Kevin Durant China Tour 2012 Hong Kong | Event Recap
Oklahoma City Thunder‘s Kevin Durant is a real embodiment of Nike‘s current theme, “Find Your Greatness”. Since turning pro in 2007, Durant already collected the NBA Rookie of the Year award, selected to be on the All-Star team roster three times, claimed three consecutive scoring champion titles, … READ MORE
Gabriel Urist x Brooklyn Nets – Sterling Silver Jewelry Collection
No stranger to sports-themed collaborations, renowned jewelry designer Gabriel Urist has unveiled a sterling silver collection that pays tribute to the Brooklyn Nets, the new franchise who will tip off their inaugural season against their East River rival New York Knicks on November 1st. The introductory pieces … READ MORE
Nike Basketball – “The Ringmaker” Commercial | Celebrating LeBron James’ First NBA Championship Title
Sideline critics, stadium hecklers, sports analysts, doubters and haters have all fallen silent tonight as LeBron James leads Miami Heat to the 2012 NBA Championship title. A quest nine years in the making, James had to finish in grand form with a triple-double and as the Finals’ … READ MORE
Nike Zoom KD V | Preview
Fans certainly got their money’s worth last night. Both visiting Oklahoma City Thunders and hosting Miami Heat were within just a point or two between each other for the most part till the last minute when Thunders’ offense fell apart. Now down two games to one, the … READ MORE
Nike Air Foamposite Pro – “Miami Nights” Customs | By SmoothTip
With the Heat and LeBron James in the NBA Finals once again, the web been abuzz with Miami-centric customs, including this one particular design by SmoothTip. In sparkling “Miami Nights” colorway, the Art Deco and neon lights inspired decor applied over a pair of Nike Air Foamposite … READ MORE


