Tag results for: Nigo


HUMAN MADE By NIGO – Official Website Update

“Where are you in the 2010’s?” asked the headline.  For the large part of the last 2 decades, Nigo, the impresario of Tokyo’s urban scene, navigated his A Bathing Ape franchise through trend and hype of various sorts. But even he knows that fashion is a cyclical … READ MORE


NIGO – NIGOLDEN Pop-Up Bookstore

Sure, the fact that the Kindle is sold out everywhere seems to point to a change in our consumption habits in terms of reading. Books and printed matter have taken a binary form and are now easily compressed into a flat device, and leafing through pages now … READ MORE


A Bathing Ape x Stussy – Survival Of The Fittest | Delivery 1

In ways, the name chosen by Paul Mittleman (Stussy) and Nigo (BAPE) is quite indicative of the rag trade today. Where a creative director not only has to focus on the design itself, but play a balancing act between quality, price point, and other trifecta. Indeed, the … READ MORE


Complex – Bape Star: NIGO’s Greatest Footwear Moments

Sure, NIGO makes BAPE and of course, the coveted footwear from the collection which runs from the Road Sta to the Bapesta and creepers. But, amongst the collection and all of the sneakers out there, which are NIGO’s favorite? Complex had put together a compilation of NIGO’s … READ MORE



In essence, the newest chapter of BAPE stemmed from 3 core themes – encountering, collaborating, and finally evolving. While the former 2 have been a common practice since the label’s creation 17 years ago. The last concept, evolving, hasn’t been into practice till more recently with one … READ MORE


NIGO x Effector – Effector by NIGO Collection

The father of the APE, NIGO of BAPE, has teamed up with Japanese eyewear maker, Effector to create to styles of glasses for those who need some corrective lenses or simply for those who enjoy rocking a hip, scholarly look. The new collaborative collection comprises of two … READ MORE


Freshness Week In Review: 6/28/2010 – 7/2/2010

The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, … READ MORE


NEIGHBORHOOD x BAPE BROTHERHOOD 2010 Collection | Available Now

The bond between people could go well beyond friendship, especially when toiled among difficulties of life.  The camaraderie resulted only be described by one word brotherhood, a meaning too familiar by 2 Harajuku pioneers, Nigo (BAPE) and Shinsuke Takizawa (NEIGHBORHOOD). Product of a longstanding tradition between the … READ MORE


Freshness Week In Review: 5/10/2010 – 5/14/2010

Now that the Boston Celtics had proved to be a team above the Cleveland Cavaliers and captured the Eastern Conference Semifinals, the big question of the week now goes to, where will King James land? Perhaps the New York Knicks? Perhaps with the Chicago Bulls? The question … READ MORE


Nigo – PASS THE BATON Vintage Store

During Japan’s go-go eras in the 80s and 90s, cottage industries, including marketing of vintage garments, thrived to satisfy Japanese consumers’ consummate quest for idiosyncratic styles and authenticity. That trend is returning once again, however, this time under a more inauspicious economic environment. Ever so adapting to … READ MORE


A Bathing Ape x NEIGHBORHOOD – Bro.HOOD “NHBA” Collection | Preview

This week A Bathing Ape’s NIGO announced via his Twitter that BAPE and NEIGHBORHOOD would be collaborating again, under a new name of Bro.HOOD, the first collection is tentatively being called the “NHBA” Collection and will feature various items ranging from the typical t-shirts to sneakers. In … READ MORE