Nike 6.0 Shorebreaker Jacket
The great thing about Nike 6.0, the action sports arm of the athletic shoe and apparel giant, is that the sub-brand produces functional garments that are perfect for everyday wear. A good example is the Shorebreaker Jacket, a water-resistant nylon shell constructed with a removable hood and … READ MORE
Nike 6.0 Vapen Snowboarding Boot
Snow season is approaching ever so quickly and Nike 6.0 has debuted their new snowboard boots. The Vaspen borrows design elements from the Mogan Mid 2 and it is suitable for the slopes and half-pipes. Synthetic leather uppers are equipped with midfoot strap and lace grommets for … READ MORE
Nike Festival of Sport – Nike 6.0 Store Opening with Paul Rodriguez
Produced by: Dan Hwang Written by: Poe Its been an exciting year for Nike’s Active Sports Division. In addition to The Chosen, one of the more comprehensive and interactive campaign in years, the division’s Nike 6.0 branch just opened its second brand focus retail space in the … READ MORE
Hurley Presents – Dead Country + Jimmy Eat World | Event Recap
The subtle differences were there, just focus on the bass, but its there. Though both bands hailed from the newly designated Emo-Post Punk genre, Dead Country and Jimmy Eat World couldn’t be as different as, say, Nirvana and Pearl Jam at the height of Grunge. One was … READ MORE
U.S. Open of Surfing 2011 The Sounds | Event Recap
Asked anyone who lived long enough to recall U.S. Open of Surfing as the United States Surfing Championships and they will tell you how dire the situation was just a few years ago. Like the sport it represented, the event’s popularity tend to ebb and flow with … READ MORE
U.S. Open of Surfing 2011 – Hurley “Walk The Walk” Fashion Show | Event Recap
With hosts Vanessa Hudgens, with new haircut, and Tristan Wilds, the Hurley Walk The Walk fashion competition took over the U.S. Open Music Stage on Huntington Beach, California. Enshrouded by a wave of some 10,000 spectators, with 60,000 others viewing on numerous Jumpotrons, celebrity judges of various … READ MORE
Nike Stadium NYC Celebrating Surf & Skate Cultures | Event Recap
Perhaps an erosion of the rivalry between East Coasters and West Coast Hipsters, Nike Stadium NYC transformed the once insular clubhouse of NYC Destoryers into a all-are-welcome surf/skate gathering. In a span of just 2 weeks saw the removal of banquettes many of our derrieres been familiar … READ MORE
Nike 6.0 Pool – Defgrip Original | Video
In May of this year a former public pool in the Dagenham section of East London was drained, a complex of wooden ramps was constructed, and in less than two weeks a world-class venue for a BMX competition was born. The contest, which came to be known … READ MORE
Nike Hong Kong – Just Do It Media Summit | Event Recap
To invoke a sense of athleticism, Nike Hong Kong replicated a mini school gym for its Just Do It Media Summit, which took place early this morning. 6 points of focus will be on Nike Fall 2011 agendas – Basketball, Soccer, Running, Sportswear, Action Sports, and Women’s, … READ MORE
Nike 6.0: Just Do It – Artist Collection
Nike’s extreme sport program, Nike 6.0 took the initiative to team up with four artists, Jonathan Gray, Ben Jones, Michael Leon and Brent Rollins for a limited edition t-shirt/sneaker collection. The famous Nike slogan, Just Do It, was reinterpreted by each artist and the monotone graphics on … READ MORE
