Tag results for: Nike Basketball

Nike Air Vault | An Inside Look

Nike set up a city within a city during the 2015 NBA All-Star Weekend, erecting the “City of Zoom” to highlight New York’s standing as the greatest basketball city on earth. Similarly, the Swoosh set up the Nike Air Vault within the confines of the Nike Zoom …

Nike Kobe X “Vino”

In his 19-year career, Kobe Bryant has amassed five championship rings while cultivating a reputation for laser focus and a tireless work ethic. While the Mamba never ceases to work on his individual game, he also recognizes the importance of team chemistry. Consequently, Bryant is known to …

Nike Kyrie 1 “Brotherhood”

The latest colorway of the Nike Kyrie 1 pays tribute to Kyrie Irving’s collegiate career at Duke University, where he averaged 17.4 points, 5.1 assists and 3.8 rebounds, instantly placing his name in National Freshman of the Year consideration. Though a ligament injury would cut short his freshman season, …

Nike LeBron 12 Low “LeBronold Palmer”

Debuting on King James’ feet during the 2015 All-Star Weekend, the Nike LeBron 12 Low in a tropical “LeBronold Palmer” motif is set to hit store shelves. Like the namesake beverage, the shoe sports a refreshing blend of ingredients: a bright citrus yellow mesh upper accented with a …

Nike KD 7 “Weatherman”

Each new colorway of the Nike KD 7 tells a piece of Kevin Durant’s life story, and the weather-themed motif — one that gives the nod to Durant’s personal fascination with meteorology — continues with the Nike KD 7 “Weatherman.” The design features a bright green upper, inspired by …

The Nike Kobe X Launch Space at L.A.’s Nike Vault

The Nike Vault at L.A.’s Staple Center has been the site of various special installations for Nike footwear releases, and Kobe Bryant’s 10th signature shoe was the impetus for the latest such project, conceived and created by L.A.-based Denton-Cardew Design. The Kobe X was inspired by various aspects of the …

Nike Kyrie 1 Flytrap

In creating the Nike Kyrie 1 basketball shoe, Nike designer Leo Chang and his team team were intent on crafting a silhouette that would respond to Kyrie Irving’s dynamic speed and quickness. The latest colorway of the shoe — finished in complementary green and mango hues — takes …

Nike Zoom City Bank | Event Recap

During 2015 NBA All-Star Weekend, Nike transformed NYC into the “City of Zoom,” an elaborate paean to the sport of basketball, as well as the lengthy, storied history between the game and the city. A key fixture of the program was the Nike Zoom City Bank, set …

Nike Unveils Zoom City Arena

New York City may not be lacking for nicknames, but it’s got a new one for All-Star Weekend, courtesy of Nike. The Swoosh has transformed parts of the Big Apple into Zoom City, and a key piece in the conversion takes the form of the Zoom City Arena. A …