Tag results for: Nike Basketball

Nike Basketball is a subdivision of Nike that makes basketball apparel and footwear. They have several star athletes signed under them, including LeBron James, Kyrie Irving and Kobe Bryant. They are known for creating great on and off-court gear.

The Nike Kobe X Launch Space at L.A.’s Nike Vault

The Nike Vault at L.A.’s Staple Center has been the site of various special installations for Nike footwear releases, and Kobe Bryant’s 10th signature shoe was the impetus for the latest such project, conceived and created by L.A.-based Denton-Cardew Design. The Kobe X was inspired by various aspects of the …

Nike Kyrie 1 Flytrap

In creating the Nike Kyrie 1 basketball shoe, Nike designer Leo Chang and his team team were intent on crafting a silhouette that would respond to Kyrie Irving’s dynamic speed and quickness. The latest colorway of the shoe — finished in complementary green and mango hues — takes …

Nike Zoom City Bank | Event Recap

During 2015 NBA All-Star Weekend, Nike transformed NYC into the “City of Zoom,” an elaborate paean to the sport of basketball, as well as the lengthy, storied history between the game and the city. A key fixture of the program was the Nike Zoom City Bank, set …

Nike Unveils Zoom City Arena

New York City may not be lacking for nicknames, but it’s got a new one for All-Star Weekend, courtesy of Nike. The Swoosh has transformed parts of the Big Apple into Zoom City, and a key piece in the conversion takes the form of the Zoom City Arena. A …

Nike Hyperchase

Originally unveiled through an upcoming frament design x NikeLab release, the new Nike Hyperchase is set for launch as a standalone model. The performance basketball shoe was designed by Tony Hardman with the Houston Rockets’ All-Star James Harden as the muse, featuring an asymmetrical design inspired by fighter jets. …

Nike KD VII EXT “Floral”

Kevin Durant has had multiple floral iterations of his signature shoe, most of them coming in homage to his Aunt Pearl. These KD VII EXT Floral joints are dressed in more of a Victorian floral pattern that, given the proximity of their release to Valentine’s Day, appropriately …

Nike KD7 “Aunt Pearl” – Honors Durant’s Late Aunt

In 2001, Kevin Durant lost his beloved Aunt Pearl to lung cancer and since that day, Durant has promised to keep her memory alive. Durant has said before that his Aunt Pearl taught him to hold his head high and carry himself with humble confidence; a mentality …

Nike Basketball Unveils 2015 All-Star Collection

Nike has taken the wraps off the 2015 All-Star collection, featuring a quartet of silhouettes bearing designs inspired by NYC, the host city to this year’s NBA All-Star Game. The collection is made up of the KD 7, Kobe X, Kyrie 1 and LeBron 12, each finished …

Nike KD 7 “Aunt Pearl”

Nike has long used Kevin Durant’s signature shoes as something of a storytelling vehicle, making the line a deeply personal one among the brand’s stable of marquee athletes. This upcoming Nike KD 7 pays tribute to Durant’s aunt Pearl, who passed away in 2000. A prominent figure …