Nike – “Make It Count” Around The World Voyage | Video By Casey Neistat
His personality is what you call “an impulsive one”, but there is never a dull moment in New York film director Casey Neistat‘s life. After entrusted by Nike with an upfront payment to create a commercial for the Nike+ FuelBand, Neistat decided to spend the entire amount … READ MORE
Nike+ FuelStation at BOXPARK Pop-Up Mall | London, England
To coincide future launch of the Nike+ FuelBand at additional retail locations in Europe, Nike facilitated the first ever Nike+ FuelStation at London’s BOXPARK pop-up mall. Situated just around the corner from where the 2012 Olympic Summer Games will take place, the Nike+ FuelStation offers more than … READ MORE
Nike+ FuelBand – The Inside Story | Video
“The entire insight behind the Nike+ FuelBand is motivation…” While it is as simple as a desire to accomplish more, the technology behind the Nike+ FuelBand is a complex myriad of propositions. Literally a wrist worn computer, Nike‘s Stefan Olander and Kwamina Crankson had to simplify the … READ MORE
Nike Olympic Innovation Summit | Event Recap
In the past two days, Nike held a 2012 Summer Olympics Innovation Summit in NYC showcasing their latest developments for athletes competing in the world’s biggest athletic competition. And they brought out the heavy arsenal for main stage. Olympic Gold Medalist Carl Lewis opened the “games” for … READ MORE
Introducing Nike+ Basketball & Nike+ Training
The interconnectivity between technology and modern active lifestyle is even obvious today as Nike unveiled the Nike+ Basketball and Nike+ Training systems. By putting you in a constant competition against friends, rivals, and yourself, both systems enhance your performances with instant feedbacks in various metrics. Along with … READ MORE
NIKEFUEL – “Makes Life A Sport” Announcement | Event Recap
Since becoming its host in 2009, comedian Jimmy Fallon has made his show “Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of Nike+ FuelBand. With ?uestlove‘s … READ MORE
Nike and Apple To Jointly Develop Smart Clothing | Rumor
Despite its immense popularity, the Nike+ system isn’t perfect. For one thing, its performance metrics only measures running. One other element missing is it doesn’t measure how your body responses during the run, like heart rate monitoring. Improvements to the system might be here already thanks to … READ MORE
Nike #MakeItCount 01.19.2011 | Teaser
The writing is on the wall, so to speak. This coming Thursday, January 19th, Nike will launch a revolutionary product. Though the company’s been quite tight-lipped about the exact nature of it, a significant aspect is that it will be for any one and any sport. Another … READ MORE
