Tag results for: Nike Running

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Nike UK Headquarters – Newly Redesigned By Rosie Lee

When you’re a budding tech start-up like Facebook or Twitter, you’re at liberty to decorate your office space however it suits you. After all, there isn’t much of a corporate culture or company history to go on, at least not yet. But what if you’re one of … READ MORE

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Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video

To reciprocate Nike Free Flyknit’s innovative construction, the marketing division of Nike China needed an inventive advertising campaign to usher the footwear’s official launch earlier this month. So with long time collaborator Wieden+Kennedy and the creative agency’s W+K Shanghai branch, the trio envisioned a publicity stunt along … READ MORE

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Nike “Gamma Blue” & “Pink Foil” Collections for Track & Field Championships in Moscow

Aside from their speed and finesse, Nike is helping the U.S. Track & Field Champions stand out when competing at the world championships scheduled for this week in Moscow. A far cry from the volt yellow and grey that marked the apparel from last year’s Olympic Games … READ MORE

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Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai

Sensing an opportunity to pull a publicity coup, Nike China and W+K Shanghai devised a billboard campaign like no others. Using Nike‘s flagship store on the bustling corner of Nanjingdonglu (Nanjing East Road) in Shanghai as their backdrop, the creative types staged a “live knitting” (or “live … READ MORE

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Nike Free Flyknit+ | Available Now

The wait is finally over. After sitting on the “pre-order” category for nearly a month, Nike is officially launching the Free Flyknit+ starting today. An evolutionary leap in footwear design, the Free Flyknit+ features two of Nike’s most innovative  technologies, the Nike Flyknit upper and the Nike … READ MORE

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Nike X158 Shanghai – Opening Exhibition | Event Recap

After some last minute adjustments, the Nike X158 Shanghai retail concept finally opened its doors over the weekend. Also known as “X158 Nike,” the mixed-use venue promotes both creativity from Nike’s design aspect, along with innovation taken from its technology side. And what better example than the … READ MORE

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Nike X158 Retail Concept – Shanghai | China

An important cornerstone in Nike’s celebration of Shanghai initiative is to “redress” customers’ retail experiences within all of its flagship stores, something it is hoping to achieve in the new Nike X158 Retail Concept. A mix-use space much like the former Nike TPE 6453 in Taipei City, … READ MORE

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Nike Free Flyknit – Electric Green/White/Bright Crimson | Release Info

Executed in Electric Green and Bright Crimson, this upcoming colorway of the new Nike Free Flyknit carries a colorway that boldly announces the latest innovation in Nike performance footwear technology. The build marries a sock-like Flyknit upper with a flexible Nike Free 5.0 sole unit, highlighted by … READ MORE

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Nike Flyknit Prototypes

The dilemma is almost as old as shoes themselves: make them feel as if the wearer wasn’t even lacing up a pair at all. That’s quite a tall order. But, as we well know, Nike‘s designers have been on the case for some time now, beginning with the … READ MORE

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Nike Aeroloft and Dri-FIT Technology for Apparel Collection

Looking for apparel to match the new Flyknit Free’s you have strapped to your feet? New Nike‘s Aeroloft and Dri-FIT Apparel is ready for your next strenuous workout. With an obvious target at runners (given the models Nike chose in Aston Eaton and Allyson Felix), the new Aeroloft … READ MORE

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Nike Free Flyknit – “City Pack”

Nike is releasing a limited-edition City Collection to celebrate the launch of the Nike Free Flyknit, a new running silhouette that marries two Nike landmark innovations: an ultra-lightweight Flyknit upper and a flexible Nike Free outsole. Featuring a new-generation Nike Flyknit that adds more elasticity and 360-degree … READ MORE