There is no doubt about the popularity of Paul Rodriguez and Nike SB have capitalized on this by producing a promotional campaign. Although the Paul Rodriguez V Lunarlon sneakers are not exactly new, the new video campaign is designed to reiterate the functionality of the technical skateboarding shoes. Thanks to the Lunarlon soles in the heel, these sneakers are lightweight, yet provides cushioning to absorb the shock of landing a huge trick. The proof is in the pudding, as Rodriguez shows us how these shoes perform in the promotional video after the jump.

Have you kept up with your New Year’s resolutions? If “learning how to skateboard” was one of your goal, then look no further than the February 2012 footwear releases from Nike Skateboarding.  All the old time favorites are back this coming month, the Janoski, the Salazar, and the Rodriguez. Of course, each with minor tweaks in colorway and materials. For Paul Rodriguez 5, its an all-natural treatment of hay colorway with white–sandalwood accents. The recently updated Omar Salazar LR, a handsome appointment of dark obsidian with white. Proven to be one of the most popular designs on Nike SB product portfolio, there will a total of three Stefan Janoski models for next month including a Valentine’s Day theme Zoom Stefan Janoski Mid Premium in barn red leather. There are also talks of quickstrikes for the month but those are yet to be official for now. The question is, which one will you select as the go-to skate kicks this coming month? Keep an eye out as Nike SB Sneakers for February 2012 are coming to a skate shop near you in the coming days.

Back before Eric Koston locked down his own signature silhouette, his Nike SB Dunk models stayed repping the flossier end of the spectrum, generally dipped in gold to some degree. Now that he’s got a bit more room to roam via the Nike SB Eric Koston 1, we’re seeing his lineup diversify a considerable amount. The latest colorway shown here goes for a deep green on the suede upper, grabbing a pale silver to give them just a bit of pop. Can you appreciate the laid back look or do you prefer your Koston’s with that flashy appeal? Continue reading to get the full photos to make up your mind and be on the lookout for these at Nike SB accounts like Premier.

PREMIER
14 Weston Street SE | Map
Grand Rapids, MI 49503
TEL #: 877-742-2660

We suppose the barbecue grill design on the tongue and shrimp embroidery at the heel could possibly point — in a roundabout fashion — to an Australian connection, but we don’t know for sure. There isn’t much we do know about this particular Dunk Low at the moment, other than it’s an upcoming Nike SB Quickstrike release (possibly scheduled for next month) that features a nicely understated design: black leather upper, contrasting red leather Swoosh and light grey outsole. The final ingredient is alternate laces in a light pink hue. We’ll suppress the urge to sign off with a hearty “G’day, mate,” and instead encourage you to click through for additional looks. via: PLA Skateboarding

Coming off the heels of the Premium edition, the Nike SB Stefan Janoski continues to show its versatility with another Mid arriving in a Dark Slate/Sandalwood colorway. The shoe’s upper sports a dark slate blue canvas that contrasts nicely with the brown suede inner, tongue, toe, and heel. A white Nike Swoosh and vulcanized mid-sole with a gum bottom round out the look of this sneaker giving it nice crossover appeal capable of fitting with a range of outfits. Expect this new Mid to begin to hitting Nike retailers as a part of their upcoming February releases.

It’s unlikely that we’ll ever see a sneaker eclipse the Dunk in terms of popularity out of Nike SB, but for what it’s worth 2011 saw the humble Nike SB Janoski Mid quietly climbing the ladder with a string of hot releases. The material selection has been particularly on-point, as echoed with the latest ‘Inuit’ version, an Eskimo-bundled sneaker with a warm fur lining on the insides and some boot like design cues for the upper. The mid-height even gives them a bit more coverage than your average skate sneaker, extending their life as a weather ready shoe. Follow us after the jump for some extra angles and be on the lookout for this quickstrike drop at Nike SB accounts like Premier.

PREMIER
14 Weston Street SE | Map
Grand Rapids, MI 49503
TEL #: 877-742-2660

Intended as a celebratory edition to England’s King George VI, his wife Queen Elizabeth, and the royal couple’s 1939 visit to Canada, Crown Royal was quite a rarity outside of Canada till 1964 when bulk exportation started. Still made in Canada today, its blended whiskey process and unique taste are now symbolism of the Maple Leaf nation, much like how Bourbon Whiskey’s association with America.

As follow-up to last March’s Dunk Low Pro SB “Jameson” edition, its reported that Nike Skateboarding is set to release the “Crown Royal” version this April, though a March release date is also possible. No words if the alcohol’s ubiquitous velvet tote will be available with the sneakers as well. via: N-SB

Though the harsh lighting “white-out” some attributes to this Nike SB Zoom Stefan Janoski. The most distinctive feature, its camouflage pattern print along with a canvas upper, are still quite visible. Part of Nike Skateboarding Fall 2012 release, more information is to come as the release date nears. via: N-SB

Longtime curator of skateboarding culture THRASHER has linked up with the Nike SB team in their latest video from the King of the Road 2011 contest. The comp features a series of challenges across the country (not all of which are skate-oriented: see “party with a hobo”), the latest of which finds them in Las Vegas. Team riders Eric Koston, Cory Kennedy, and Shane O’Neill wreak havoc on the local skate spots in the clip, of course doing so in the requisite Nike SB footwear. Follow us after the jump for a full look at the THRASHER: King of the Road 2011 video.

Nike SB goes luxe with its newest outerwear piece, the Melton Rinder Jacket. Part of the brand’s Quickstrike apparel line, the double-breasted hooded peacoat is crafted from warm melton wool and features a number of unique details: exterior leather piping at the back and cuffs, waffle pattern lining, waterproof zippers borrowed from the NSW line at the front pockets, foldover rib knit cuffs and button closure combined with zip front for extra protection against wind. Branding is limited to a tonal embroidered Swoosh on the sleeve. The Nike SB Melton Rinder Jacket comes in navy or olive and is available now at select global Nike SB retailers, like the Netherlands’ Frisco. via: N-SB

FRISCO
Rijnstraat 10 | Map
6811 EV Arnhem
TEL #: +31 26 442 01 05

For years we’ve heard rumors about Nike’s plans to revamp its Nike Skateboarding product line. That is about to come true next year with the introduction of Paul Rodriguez 6. While similar alterations have already took place on the signatures of Janoski, Koston, and most recently, Omar Salazar. The changes on the Paul Rodriguez 6 will be more notable simply because of Rodriguez’s popularity. It also round off all four signature footwear on Nike SB’s product portfolio.

Overall, the differences between the current Paul Rodriguez 5 and the 6 are quite minute. There won’t be any changes to its Lunarlon cushion midsole. But designers added a plastic heel counter, much in the likeness of Air Huarache’s.  The vents have become larger as well.  Another significant change isn’t performance related but more of branding instead. Rather than the typical “Nike SB”, it will just be “Nike” on the tongue tab now.  The Nike SB Paul Rodriguez 6 will be available Fall of 2012. via: N-SB

An awkward metaphor, perhaps, but the Nike SB Janoski is a sneaker that wears its influence on its sleeve. Its unmistakable topsider detailing made the shoe easy to wear outside the skatepark, making the model a top seller for Nike’s skateboarding division. The upcoming Janoski Mid Premium “Inuit” layers yet another design inspiration in the form of a winterized boot. The January quickstrike release is crafted with an obsidian leather upper and features D-ring lacing, brown piping and warm sherpa-lined interior. The shoe probably isn’t equipped to handle conditions in the Arctic Circle (notwithstanding the nickname), but it packs enough insulation for a standard winter day. Check out more looks after the click. via: Dunkbar