Tag results for: Nike

Nike got its name of today in 1972 but was founded in 1964 as Blue Ribbon Sports in Beaverton, Oregon. Founders Bill Bowerman & Philip Knight first design was the Waffle Trainer & they have since then put out too many classic models to mention. These classic models and Nike’s smart sponsorship and marketing has made them the worlds largest footwear brand. The famous swoosh logo, which adorns nearly all of Nike’s shoes, is a sign of quality and design perfection.

Nike Benassi Solarsoft Slide SP “Corduroy” Pack

Along with a quintet of Cortez runners in matching colorways, Nike has released a collection of Benassi Solarsoft Slides, each featuring a soft and pliable Solarsoft foam midsole with built-in grooves for optimal airflow and cushioning. Tonal corduroy is applied on the large padded strap up top, branded with …

Get an Inside Look at the Nike Studio in Beijing

Beijing will soon be hosting the 2015 World Athletics Championships, and in celebration of the event, the Swoosh has installed the Nike Studio inside a city art gallery. Designed by the Shanghai-based agency Coordination Asia, the 1,200-square-meter space houses glowing LED grids illuminating pitch-black workout areas, free-floating installations featuring motivational phrases for …

NikeLab Cortez “Textile” Collection

Nike is celebrating the classic Cortez runner — developed in 1972 by legendary track coach and Nike co-founder Bill Bowerman — with two special releases this month. One takes the form of the Cortez ’72, a reproduction of the first Nike Cortez, and the other updates the …

The Nike Cortez ’72 Returns

A pioneer on and off the track since its birth, the Nike Cortez ’72 is again on its way back to the shelves. Largely credited with revolutionizing the running world through its innovative design inspired by the thinking of track coach Bill Bowerman, the Nike Cortez ’72’s …

Hiroshi Fujiwara Sounds Off on Limited-Edition Sneaker Releases

GQ sat down yesterday with legendary streetwear pioneer Hiroshi Fujiwara, who was in attendance at NYC’s 21 Mercer for the launch of the black and red colorways of his fragment design x Nike Air Trainer 1 Mid collaboration. Among the highlights from the conversation: Fujiwara dismissed the …

Nike Classic Cortez SP and Benassi Solarsoft Slide SP

Nike bulks up for the Fall/Winter season ahead, releasing two models boasting suede and corduroy builds. If you’re not quite ready to hang up your surfboard for the summer, these models will help ease the transition, including the Nike Classic Cortez and Nike Benassi Solarsoft Slide SP, …

Nike Introduces Therma-Sphere Max for Cold Weather Training

According to Barry Spiering, Director of Applied Apparel Research for the Nike Explore Team Sport Research Lab, the athlete who trains in cold weather without adequate protection will experience impaired performance, as the body has to work harder to maintain thermal balance. To that end, Nike has …

Two New fragment design x NikeLab Air Trainer 1 Mid Colorways Drop Today

Designed by Hiroshi Fujiwara, the last set of fragment design x NikeLab Air Trainer 1 Mid colorways are available today. Constructed from premium leather and a minimalist design aesthetic, the kicks are done up in tonal black or red colorways, both resting on a contrast white outsole. …

Nike Air Huarache Utility

After releasing a slew of retro styles this past summer, Nike gives its iconic Air Huarache a fairly radical makeover to produce the Air Huarache Utility, set to hit store shelves in four introductory colorways. The build uses the signature hallmarks of the retro runner — including …