Tag results for: Nike

Nike got its name of today in 1972 but was founded in 1964 as Blue Ribbon Sports in Beaverton, Oregon. Founders Bill Bowerman & Philip Knight first design was the Waffle Trainer & they have since then put out too many classic models to mention. These classic models and Nike’s smart sponsorship and marketing has made them the worlds largest footwear brand. The famous swoosh logo, which adorns nearly all of Nike’s shoes, is a sign of quality and design perfection.

NikeLab Tech Fleece AW77 Hoodie – Camo

Nike‘s Tech Fleece line is known for combining some of the Swoosh brand’s best technical innovations with a sleek and modern sensibility. You’re probably familiar with the Tech Fleece Pant, which has become a favorite among sneakerheads and sportswear enthusiasts. Following the release of the popular sweatpants …

SneakersBR Presents the Small Guide of Sneaker Culture – Air Max Day 2015 Edition

Brazilian sneaker site SneakersBR teamed up with Nike to celebrate Air Max Day through a novel project, the Small Guide of Sneaker Culture, featuring a flash card game that tells the story of nine individual Air Max models, along with the latest addition to the AM family, …

Jordan Eclipse | NikeStore Release Info

Earlier this week, we gave you a peek at the “Deep Royal Blue” colorway of the recently revealed Jordan Eclipse. Today, we’re given an official look at the new lifestyle silhouette from Jordan Brand. The low top off-court model features a deconstructed textile upper, which provides lightweight …

New Colorways of the Nike Sock Dart Are Coming Soon

One of the great perks of being a professional athlete is the mounds of highly sought after sneakers you’re given long before release, or in P.J. Tucker’s case, before announcement. The Phoenix Suns forward, who is known to be one of the biggest sneakerheads in the league, …

An Inside Look at the Giant Air Max Zero Display at Nike Shanghai

Shanghai went all in on Nike Air Max Day. The citywide celebration featured a special installation at the Shanghai Exhibition Centre — highlighted by a giant translucent Nike Air shoe box — along with an oversized Nike Air Max Zero display at the four-story Nike Huaihai Brand Experience Store. …

Artist Yué Wu Presents “Air Max Rewind” Highlighting 33 Air Max Models

Paris-based artist Yué Wu is always on the move, traveling the world for inspiration, exhibitions and projects. The one constant in his journeys is his choice of footwear, which usually take the form of Nike Air Max sneakers. He has plenty to choose from, as his personal collection boasts over …

10 Iconic Nike Air Max 1 Collaborations

Sneaker lovers today are treated to a glut of wild, imaginative and seemingly endless collaborative interpretations of various sneaker models. The abundance of collaborations nowadays clearly indicates that companies outside of Nike have figured out how to monetize these collector-oriented projects. In fact, they have become so commonplace …

Nike Sportswear Presents the Air Max Archives

In the days leading up to Nike Air Max Day, we’ve introduced the new Air Max Zero (along with a corresponding series of on-feet images), outlined the Masters of Max and chronicled the Evolution of Visible Air. The latest component of the ongoing Air Max celebration takes the form of the …

Nike Air Max – A Historical Perspective

During the mid 1980’s, fitness, jogging, working out and social athletics were becoming a staple of American life. Early Generation Xers were beginning to buy into consumerism, and the sporting goods market grew at an incredibly fast rate: from 1981 to 1985 the American market grew more than 70% to over $2B. In tandem with this athletically galvanized movement, the athletic footwear, apparel and sporting goods industries…