NikeFuel Free 3.0 – SXSW Launch
Nike has come to Austin’s annual SXSW music, film and interactive festival for the first time. In addition to the countless events SXSW has to offer, attendees have the privilege of getting their hands on the NikeFuel Free 3.0, which doesn’t officially launch until March 21st. The … READ MORE
NIKEFUEL – “Makes Life A Sport” Announcement | Event Recap
Since becoming its host in 2009, comedian Jimmy Fallon has made his show “Late Night with Jimmy Fallon” an impromptu platform for debut on the latest gadgetry. This morning was no exception as media/press from around the globe gathered for the announcement of Nike+ FuelBand. With ?uestlove‘s … READ MORE
Nike+ FuelBand – Makes Life A Sport
Designed in part with Nike‘s mantra, “If you have a body, you are an athlete.” the Nike+ FuelBand is a furthering advancement between the physical world, its virtual counterpart, and the way we move between both. Set to update on four metrics – time, calories, steps, and … READ MORE
