Tag results for: Oakley

Oakley – X Metal Collection

From founder James Jannard’s garage in 1975 to the top of the market in sunglasses, goggles, watches, and apparel, Oakley has always been ahead of its time. The California brand’s latest endeavor sees the revival of the X Metal line, which was first launched in the late …

Oakley “One Obsession” Campaign

California-based sports performance brand Oakley has launched their “One Obsession” campaign today that will run through the rest of the year. The multi-channel projects asks the question “where does your obsession take you?” and will include digital, social, advertising, outdoor, retail activations and live events in 22 …

“Oakley” Book – Celebrating 40 Years of Design and Innovation

Oakley is looking back on four decades of disruptive design and industry innovation with the  launch of OAKLEY, a limited-edition book celebrating the brand’s upcoming 40th anniversary. Published by Assouline, the 220-page coffee-table hardcover volume is housed in a black rubber slipcase with signature metal ellipse Oakley logo. It chronicles the …

Oakley: The Historical Collection by Brian Takumi – Tye-Dye Pack

Before him and his wife welcomed their beautiful baby girl earlier this year, those around designer Brian Takumi used to joke about how he was already a proud father of a behemoth named Oakley. Recently named as its Vice President of Brand Creative, Takumi took to task …

Oakley – “Snowboarding: For Me” Official Movie Trailer | Video

Oakley‘s upcoming Snowboarding: For Me is a film that brings to life the unique relationship between the brand’s world-class snowboarding team and the sport and lifestyle that the individual members inhabit every single day. The film was shot over the 2013 – 2014 seasons — spanning the streets of Finland to the backcountry …

Staple x Liberty x Oakley Frogskins Sunglasses | Available Now

With the success of Staple’s recent collaboration with Liberty of London as a platform, Jeff Staple and company asked their friends from eyewear maker Oakley to create a complement Frogskins sunglasses for the capsule collection. Featuring the same “Ptolemy” pattern by Liberty, the special Oakley Frogskins sunglasses …

The Style of Sophia Chang | New York, USA

Born, raised, and schooled in the “Borough of Hard Knocks”, illustrator and artist Sophia Chang typifies a girl from Queens. Much like her illustrations, Chang’s free spirited personality often serves as a foil to…

Oakley x Eric Koston 2014 Collection

The relationship between Oakley and skate legend Eric Koston dates backs to 2009, when the two names came together to release a duo of backpacks and woodgrain inspired Frogskins. Since then the collaborative partners have produced a friends-and-family pair of gold fade Frogskins, and in 2012, a brown tortoise-themed …

Eric Koston x Oakley Frogskins Sunglasses – 2014 Edition

Part of the Eric Koston Signature Series, these collaborative Oakley Frogskins Sunglasses for 2014 are available now through select retailers and Oakley online store. Made accordingly to the original Frogskins specs, the two designs feature the same camo patterns found on the Eric Koston x Oakley Frogskins …