Following BKRW‘s successful collaboration with Oakley on two colorways of Frogskins, the pair are at it again, this time shifting their focus from street to snow with a set of limited-edition Crowbar Snow Goggles. Continuing the design motif of the Frogskins collaboration, the Crowbar’s frame and strap are adorned with a distinctive black-and-white chevron pattern. The strap connections and BKRW branding, meanwhile, are colored a vivid magenta hue — a nod to the wild ski outfits of the 1980s. The goggles are limited to just 30 pairs, and are in stock now at BKRW’s webstore.

Snowboarding’s Air + Style event has been the stage for some major, mind-blowing hammers; while the Olympics and the US Open are arguably the sport’s marquis official events, the Air + Style maintains an energy, atmosphere – and emphasis on style – that neither of those events have been able to match. And the riding is always absolutely mind-blowing, with quadruple-digit and double cork rotations now de rigueur. The annual event has been held in a number of countries, most of them in the deep snowboard talent pool of Northern Europe, but for the 2010/2011 season, the Air + Style contest made the unprecedented foray into China, holding it’s event in Beijing, at the Olympic Sport Center. While the main focus was on the massive jump, the broader context is interesting too: globalization by way of sport. And serving as ambassador, Olympic champion Shaun White. Oakley has put together a travelogue video, showing White’s experience in China, and the experience of the Chinese fans – which is amazingly robust. Worth watching for any Shaun White fans, or those interested in the state of snowboarding in China. Plus there’s some contest footage, so you get to see insane snowboarding. Check out the video after the jump.

The ideal partnership is finally a reality as Hiroshi Fujiwara‘s fragment design reworked its very own Oakley Frogskins sunglasses. To come in 3 forms, including two camouflage-tortoiseshell inspired designs, each is to have both Oakley and fragment design’s insignias debossed on the earpiece.  Considering how limited fragment design creations usually, its most likely these will be sell out even before they’re official releases.

Toyota is set to debut a vehicle next week at the SEMA show in Las Vegas that should quicken the pulse of surfers looking for a gnarly ride. The Toyota Oakley Surf Tacoma features a purpose-built roof racking system for stowing multiple surf boards, with a modified pick-up bed containing storage space for wetsuits and other equipment. It also fits an ice chest and barbecue grill (both included), while a section of the roof rack can be used as a canopy to provide shade while you enjoy your meal alfresco. An integrated shower system allows you to wash off the ocean water before you dine. The interior is equipped with Wet Okole Hawaii custom embroidered seat covers and Kicker sound system. Under the hood, the Tacoma 4×4 is powered by a V6 engine with TRD supercharger supplying 304 horsepower. Suspension upgrades come in the shape of an Icon stage 3 lift kit, Billet top A arms and new leaf springs for added height, finished with Walker Evans matte black wheels and BF Goodrich all-terrain tires. It’s all packaged in a jet black paint job giving way to splatter designs and black and white stripes, along with the Oakley “O” insignia throughout. Check out additional looks after the jump.

To drum up support for Rapha FOCUS, Rapha‘s professional cycling team, the label partnered with Oakley in the design of an exclusive Jawbone eyewear edition. Started with an off-white base Jawbone frame, Oakley then added Rapha FOCUS team colorways on the lower frame rim. Accentuated with black finishes, the collaborative edition comes with matching microfiber sleeve and 3 lens options – clear, Atomic Orange/Fire Iridium, and light grey laser etched with Rapha’s insignia. 10 sets will be available for auction starting next Monday, October 10th, to benefit efforts of riders Christopher Jones, Jeremy Powers, Julie Krasniak, and Zachary McDonald, members of the Rapha FOCUS cylocross team in North America. See details on the benefit auction after the click… via: ProllyIsNotProbably

A time machine, with the pipes, electronic do-that, and the ubiquitous fusion reactor… In its introduction of the new Frogskin and Holbrook eyewear collection to Shanghai’s fashionable set, Oakley organized an outdoor event earlier this month. Aptly called “Rewind to the 80s”, arrived guests enjoyed tailored cocktails, h’orderves, and a special DJ set with, what else, but 80s hits. Among the mini-festivities on site, visitors were able to see the latest Oakley Frogskin and Holbrook editions on display, including the much talked about Blacklight Collection.  For the rest of us whose not able to attend, the collection will be available for purchase at select Oakley retail locations in the coming months.

The month of September is a time of transitions, though changes aren’t limited to the weather only.  With limited availability, Oakley is introducing 6 new collaborative editions to it Holbrook line. The first 4 designs are for the “Conquer of Snow and Vert”, Shaun White himself, with his own signature models.  These 4 colorful additions will join another popular entry, the limited FMJ Gold with 24K Iridium Polarized lens.  The other 2 new entries are for Nicky Hayden of Team Ducati in MotoGP, the most exciting motorcycle racing circuit in the world.  Laser inscribed with Hayden’s signature, the Ruby Iridium lens protects “The Kentucky Kid” from glares during the race and camera flashes off the raceway.  All 4 are now available at all Oakley flagship stores around the globe and its online shop.

Moving away from the monthly Frogskins drop, Oakley changed things up a bit this year by dropping themed packs. Earlier in the year, we saw the Acid Rains and now, the eye wear makers drop the Blacklight collection. We previewed this pack back in April and as the name of the pack suggests, these react to blacklights by glowing vividly, so if you were in doubt as to what to wear to this upcoming weekends rave or warehouse party, here you go. For this collection, 6 colors are offered with each frame boasting a matte finish accented nicely by the iridium lenses (although blacklight green comes with a grey lens). The interchangeable nature of Frogskins can also lead to some interesting combinations should you end up with a few different colors of these. Look for these to drop soon on Oakley’s site.

MEDICOM TOY is celebrating their 15th anniversary and they have prepared a special event just for its fans called, MEDICOM TOY 15th Anniversary Exhibition at Parco Factory in Parco Shibuya. The exhibition showcases the numerous projects they have worked on in the past and it chronicles the history of the toy maker. Apart from the exhibition, they have worked with various Tokyo based brands for an exclusive collection that will only be sold at the exhibition, which ends on Tuesday, August 22nd. Collaborators include BAPE, Stussy, Hysteric Glamour, Oakley, New Era, Rootote and Genbei, with each brand using the famous BE@RBRICK as the main graphic theme.

One’s timepiece of choice can reveal as much about the wearer as the shoes he wears or the car he drives. Make a statement with Oakley‘s Elite Full Metal Jacket watch. A boldly designed chronograph forged from lightweight titanium, its most striking feature is the removable module that can be mounted on a pocket watch case and attached to a chain, both included with the watch. Powered by the Swiss Valjoux 7750 movement, the premium watch is priced at $8,995. Available soon through the Oakley webstore.

The latest series of sunglasses by Oakley are unconventional yet it shows the witty nature of the brand. These glasses are called Jupiter Camo Series and the pack is inspired by their pet frog in the office called Jupiter. Five staple models, Frogskins, Holbrook, Dispatch, Fuel Cell and Jawbone, make up the line and each piece take elements from Jupiter the frog. Several of the models are detailed with custom designed camouflage pattern on the side of the frames and a frog icon is etched on the left corner of the left lens. Frog theme continues onto the original soft pouch which has illustration of the frog and camouflage pattern surrounding it. via: hayabusa.bz

 ZOZOEPROZE was former known as EPROZE on the ZOZOTOWN online shopping mall and they took the opportunity to work with Oakley on the custom designed Frogskins just in time for sunny weather. These sunglasses are limited to 100 units and will only be sold at ZOZOEPROZE store. Smog Grey color is selected as a base and black check patterns are overlapped on top to create the unique aesthetic. Black Plutonite lens and Oakley logos on the outer temple compliment the check patterns and it is also packaged in a original silver pouch. Get your pair over at ZOZOEPROZE right now as stock may not last long.