Tag results for: Oakley

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BKRW x Oakley Frogskin

Need a pair of shade for the next beach party? Look no further than newest Frogskin sunglasses, brought to you in part by Oakley and Parisian retail/creative concept BKRW. Splashed with dazzling lines in a geometric pattens on white or blue bases, the sunglasses add a slight … READ MORE

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BackChannel x Oakley – Smog Tortoise Frogskins

Oakley launched the Frogskins way back in 1985, where it was a popular sunglasses of choice amongst surfers and it soon got adopted by trend setters across the globe. Just few years ago the Frogskins made a very strong come back and it’s gaining popularity once again. … READ MORE

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Stussy Japan x W-BASE “How I Roll” 26-Inch BMX Bike | Available Now

In the weeks following the tragedy in northern Japan, an unlikely sign of normalcy or at least the return of it – the launch of Stussy Japan x W-BASE BMX Bike. Dubbed as “How I Roll”, the 26-inch bike is a rendition of the cruiser style BMX … READ MORE

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BEAMS x Oakley – BEAMS 35th Anniversary Frogskins

BEAMS is welcoming its 35th anniversary in business this year with the help of Oakley. In honoring its modest past, the Japanese retailer asked Oakley to create two distinct versions of the classic Frogskins. Although the original Frogskins were sunglasses featuring eye catching color combination, the two … READ MORE

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Love & Guts: Thrasher 30 Year Anniversary Exhibition – Recap

Often referred to as skateboarding’s bible, Thrasher Magazine turned the big 3-0 this year and to ring in the occasion, a series of exhibitions have been planned to commemorate the milestone. Celebrating in grand style, the skateboarding publication teamed up with the Love & Guts art show … READ MORE

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Oakley London Store Grand Reopening | Event Recap

Just over a week ago, Oakley opened their Times Square location here in New York, but not to be outdone, Oakley London reopened its door with a grand celebration to showcase their newly redesigned digs. As a brand that always takes design to another level of seriousness, … READ MORE

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Freshness Week In Review: 4/10/2011 4/17/2011

As always, much to discuss from the week’s news; we have a familiar theme this week: sneakers – with an interesting collaboration between Nike SB and artist Goeff McFetridge, plus the unique Black Cat, Good Luck-Bad Luck pack, which includes some highly unique Footscape Woven models, two … READ MORE

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Oakley x Stussy x W-BASE – “How I Roll” 26-Inch BMX Bike | Video

A novelty offering for Summer 2011, Stussy enlisted help from Shibuya-base bike retailer W-BASE in the production of a retro BMX bike. What came out of the partnership was the “How I Roll” BMX Bike, a 26-inch cruiser style BMX circa late 1970s to early 1980s. Forged … READ MORE

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Oakley Times Square NYC Store – Grand Opening | Event Recap

“More than just a destination…” exclaimed Erik Searles, Vice President of Oakley Retail when the Big-O dropped its newest flagship store at the heart of Times Square. Along with Oakley CEO Colin Baden, pro-skater Ryan Sheckler, and hundreds of O-Fans, the barriers came crashing down at its … READ MORE

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Shaun White x Oakley – Gold Collection | Preview

  Shaun White is going for the gold this summer. Snowboarder, skater, entrepreneur, and Olympic medalist… Shaun White wears more hats than most 24-year-olds. In keeping with his rigid training schedule and hurried transitions between altitudes, climates, and continents, Oakley designed the Shaun White Gold Collection. In … READ MORE

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Oakley Frogskins – Black Light Collection | Preview

Since the Oakley Frogskins re-emerged onto the sunglasses scene via their first of what would become two collaborations with Supreme, they’ve taken quite an interesting journey. Year 1 of the return saw a re-releasing of original colors made with the utilization of the original mold that created … READ MORE