Tag results for: Oakley

oakley frogskin acid rain summary

Oakley Frogskin – Acid Rain Collection Preview

This is very much in the sneak-preview category. Not much info available yet, and just one spy shot so far, but in a visit to Oakley headquarters, Jeff Staple apparently got a hint of what is to come in the new year from Oakley. Reportedly scheduled for … READ MORE

staple holbrook oakley summary

Oakley x Staple – STPL Holbrook

Jeff Staple has proven his deep respect for Oakley as a leader in eyewear design. Where many stopped at the Frogskin (though of course we have seen a Frogskin project from Staple Design), Staple took it all the way back to 1975 with the History of Oakley … READ MORE

oakley tron summary

TRON: Legacy x Oakley – Pit Boss Glasses + Hard Shell Backpack

Oakley is capitalizing on the wealth of design influences (and immense hype power) of TRON: Legacy with a few interesting collaborations. We showed you the TRON x Oakley 3D Gascan eyewear earlier this month; now Oakley is releasing a collection of a TRON-influenced pair of glasses and … READ MORE


Oakley Frogskin – Smog Collection | Available Now

Ahead of the release of TRON: Legacy, where Oakley will debut its new 3-D eyeware, the California-base optic label announced something more subtle this weekend. Its going back to basic with Oakley Frogskin in the Smog Collection, 3 grey tonal treated Frogskin with minute variation in graphic … READ MORE


Stussy x Oakley x S.O. Tech – Holiday 2010 – Buffalo Soldier Special Edition

Stussy have decided to team up with Oakley and S.O. Tech for a capsule collection for the Holiday 2010 season titled Buffalo Soldiers. The collection includes two items produced by the respective collaborating brands. With Oakley, the Hijinx model is chosen and the streamlined design is simply … READ MORE

Oakley x SE Bikes summary

SE x Oakley Collaboration

Two things that Oakley and SE Bikes have in common: both have roots in 1980’s BMX bike culture, and neither are strangers to the collaboration game. Oakley, which began as a garage company producing BMX grips, and has grown into a global lifestyle platform, has been bringing … READ MORE

Oakley ONE ICON 4

Oakley Launches ONE ICON – A Quarterly Magazine

Oakley, the lifestyle-encompassing eyewear maker, is launching a quarterly magazine titled ONE ICON. The online magazine will cover the athletes, artists, and personalities who are part of the broader Oakley family, in photos, videos, and editorial content. As Oakley draws more and more on the personalities and … READ MORE


Oakley SoHo – Lyme Disease Awareness Day Raffle Event

Lyme disease, it usually comes and goes as an afterthought on newspaper, tv news, and online media. But for Matthew Murray, Sport Marketer and Advocate for Oakley, its quite personal since his mother quiet struggle with the debilitating disease for the last decade. To raise awareness of … READ MORE


Freshness Week In Review: 10/18/2010 – 10/23/2010

Three times a year, Apple wows its fans with fresh releases, secure old loyalties, and rope in new converts. This year, following announcements of the iPhone 4 and the new generations of the iPod, Apple goes back to Mac this week and introduced the new OSX Lion, … READ MORE


TRON x Oakley – Limited Edition 3D Gascan Eyewear

Though studios and directors pushed the creative boundaries of film with 3D presentation format, much of the products to come out from consumer end of the spectrum have fell short. That was till now as performance eyewear maker Oakley announced a new initiative in the market of … READ MORE


Freshness Feature: An American Original: Oakley Military Footwear Program

“The helicopter came out of nowhere!” said the excited resident… Buried beneath the troubled headlines in the recent years, there are accounts of actions merely talked about. This particular account was the elimination of a potential threat, a top member that belonged to the fast growing branch … READ MORE