Tag results for: Oakley

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Oakley Launches ONE ICON – A Quarterly Magazine

Oakley, the lifestyle-encompassing eyewear maker, is launching a quarterly magazine titled ONE ICON. The online magazine will cover the athletes, artists, and personalities who are part of the broader Oakley family, in photos, videos, and editorial content. As Oakley draws more and more on the personalities and … READ MORE

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Oakley SoHo – Lyme Disease Awareness Day Raffle Event

Lyme disease, it usually comes and goes as an afterthought on newspaper, tv news, and online media. But for Matthew Murray, Sport Marketer and Advocate for Oakley, its quite personal since his mother quiet struggle with the debilitating disease for the last decade. To raise awareness of … READ MORE

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Freshness Week In Review: 10/18/2010 – 10/23/2010

Three times a year, Apple wows its fans with fresh releases, secure old loyalties, and rope in new converts. This year, following announcements of the iPhone 4 and the new generations of the iPod, Apple goes back to Mac this week and introduced the new OSX Lion, … READ MORE

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TRON x Oakley – Limited Edition 3D Gascan Eyewear

Though studios and directors pushed the creative boundaries of film with 3D presentation format, much of the products to come out from consumer end of the spectrum have fell short. That was till now as performance eyewear maker Oakley announced a new initiative in the market of … READ MORE

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Freshness Feature: An American Original: Oakley Military Footwear Program

“The helicopter came out of nowhere!” said the excited resident… Buried beneath the troubled headlines in the recent years, there are accounts of actions merely talked about. This particular account was the elimination of a potential threat, a top member that belonged to the fast growing branch … READ MORE

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Freshness Week In Review: 08/30/2010 09/03/2010

Maybe you noticed the dip in temperature or the nightly whirling of cool breeze. Yep, fall is here and so are the slews of new releases. First as a collection preview the week before, Supreme’s Fall/Winter 2010 line came to fruition on Thursday when it launched in … READ MORE

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STPL x Oakley History of Oakley by Staple Design | Holbrook + Frogskin Sunglasses

Something new and something old, the 3rd installment from The History of Oakley, a collaborative initiative by Oakley and Staple Design, highlights the past and present of the performance optic label with 2 additions – Holbrook and Frogskin. First up, the Oakley Holbrook. Though the silhouette maybe … READ MORE

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Freshness Week In Review: 8/16/2010 – 8/20/2010

New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to … READ MORE

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Oakley – X-Metal MARS Sunglasses

Entrepreneur and Oakley‘s founder James Jannard didn’t become a billionaire several times over by acceptance of the status quo. Ever the competitor, Jannard fiercely pursued methodology deemed impossible by most. Take MARS sunglasses from the Oakley X-Metal collection. First introduced in 1997, X-Metal MARS was originally fashioned … READ MORE