Odd Future OFWGKTA – Summer 2012 Collection
Berlin’s Firmament has taken deliveries of the Summer 2012 collection from Los Angeles based hip-hop super group Odd Future, also known by their abbreviation OFWGKTA, just in time for the summer season. Their apparel line is an extension of their unique and distinct personalities, and each garment … READ MORE
Budweiser “Made In America” Festival – By Jay-Z | Artist Line-Up
Billed as the largest music event curated by the one and only Jay-Z, the Budweiser “Made in America” Festival unveiled this morning the artists set to appear during the 2-day event in Philadelphia. In all, 28 acts will take place on 3 stages with Pearl Jam and … READ MORE
Odd Future OFWGKTA Pop Up Store: New York City – Opening Recap | Video
“I make stupid shirts and people like it. So I’m grateful…” Certainly not the best quote for marketing purpose. Then again, Odd Future isn’t your typical band either. In conjunction with ongoing tour, OFWGKTA opened the Odd Future “Sweatshop” Pop-Up Store at Reed Annex Tuesday morning. And … READ MORE
GQ – Tyler The Creator x Glenn O’Brien Talk About Supreme
Interview by: Caroline McCloskey Photo by: Robert Maxwell This might be the oddest couple to be on the pages of GQ Magazine thus far. One is a polymath who mingled with Andy Warhol and coined the term “Editor-at-Large”. The other a masterful prankster with lyrics, rhymes, and … READ MORE
Odd Future x Qubic Store – Two Dudes T-Shirts
Box logo devotees that they are, the gang from OFWGKTA certainly understand the value of the collabo tee and the limited overseas drop. Their pop-up shop out in LA for instance has some in-store only items, but perhaps the pinnacle of hard to get goods from Odd … READ MORE
Odd Future Coach Jacket
Over the past year the kids of OFWGKTA have transcended the Internet margins of the popular music landscape and landed … well, not exactly in the center, but something approximating a speeding train headed toward the vicinity of the center. And though it’s up for debate whether … READ MORE
adidas Originals – “All Originals” Campaign | Video
A celebration to mark its full breadth of designs for the Fall 2011 season, adidas Originals unveiled its new “All Originals” campaign today. An all-encompassing effort shot in 4 different locations (New York, Portland, Los Angeles and Atlanta) across the United States with brand ambassadors Jeremy Scott, … READ MORE
Fresh Celeb: Odd Future Visits BAPE Pirate Store London
Witness the hip-hop group of the moment in repose: While in London for their show at the Electric Ballroom, Odd Future reserved some time for a shopping trip at the BAPE Pirate Store on Brick Lane. Though reigning hip-hop provocateurs whose controversial lyrics have been parsed by … READ MORE


