Nike SB Paul Rodriguez Collection – Spring 2011 | Preview
Phil Knight is probably giving thanks to Paul Rodriguez at the Thanksgiving table this year; P-Rod continues to have the Midas touch when it comes to skateboarding, pulling buyers out of the woodwork from every niche of the skateboarding world. His line of signature shoes continues to … READ MORE
The Hundreds X Primitive – Stretch Denim Vol.1 | Release & Signing
Primitive, the retail location owned by Paul Rodriguez Jr. has been creating an in-house label of clothing for some time, and while not reinventing the wheel, it has provided a combination of skateboard influenced streetwear that was far from stale. With a strong line up of shirts … READ MORE
Freshness Week In Review: 10/25/2010 – 10/29/2010
Here is to the Halloween weekend, and to taking a day out of the entire year to finally be dressed up with no qualms or reservations about what you want to be. This week, Freshness has started another cycle of our giveaways with a new partnership with … READ MORE
Paul Rodriguez x Mountain Dew – “It’s Different On My Mountain” | Video
As a part of Mountain Dew’s campaign and also the recently wrapped Dew Tour in Las Vegas, Mountain Dew and Paul Rodriguez had released another video “It’s Different On My Mountain” where pro-skater P-Rod speaks of his passion for skateboarding, and what it means to him. No … READ MORE
Primitive – Fall/Winter 2010 – Lookbook
Donned with oversized blings and cryptic hand signs, skater Paul Rodriguez Jr. presented the Fall/Winter 2010 Collection in the latest lookbook for Primitive skateshop. With help from hip-hop personalities Doughboy and OMG, the captured images and poses of the trio harked back to those familiar hip hop … READ MORE
Incase – The Paul Rodriguez Signature Collection | Available Now
Incase might be all about the slider cases and soft laptop sleeves that will not only protect, but makes one want to crawl into. But, the label is known for bringing in new influences from art and urban culture, and has thus been working with pro-skater P-Rod … READ MORE
Mountain Dew Green Label Art: Shop Series – Street Science Skate Shop | Winning Design
The fierce competition narrowed down to 6 regional champs, then, there was only 1. After four months and over 1 million votes, soft drink label Mountain Dew announced the winner of its Green Label Art: Shop Series in grand fashion with help from pro-skater Paul Rodriguez and … READ MORE
Supreme x Nike SB 94 – Sneak Peek
When the enigmatic proprietor of Supreme, James Jebbia, unexpectedly appeared at Paul Rodriguez P-Rod 4 launch party in August, most of the event attendants knew something was in the works between Supreme and Nike SB. This morning, the confirmation arrived as images of the new Supreme and … READ MORE
Nike SB Zoom Paul Rodriguez (P-Rod) 4 HI – Gorge Green/Black-Gorge Green
In a conversation with some industry insiders last week, the question of who has the more valuable franchise aside from Michael Jordan‘s Jordan Brand within Nike? The answer was quite intriguing as the consensus pointed 1 person, Paul Rodriguez, and his P-Rod 4 Collection. No other Nike … READ MORE
Nike SB – Zoom Paul Rodriguez (P-Rod) 4 HI – Black/Matte Silver
Just launched with quite a bang in New York City not too long ago is the Nike SB Zoom Paul Rodriguez (P-Rod) 4 collection, and currently, the Zoom Paul Rodriguez (P-Rod) 4 Hi in Black/Matte Silver are available for all who skate. The new Zoom Paul Rodriguez … READ MORE
