Football might not be a big deal in the rest of the world, but on the stateside, it is a fiery, national affair. Pepsi and NFL have decided to celebrate the post season with a series of original tracks about the playoff games created by some of the biggest hip-hop artists, and this time, Big Boi shares his rhymes about Game Green– the Packers vs. the Eagles. No matter who you were rooting for, as Big Boi goes, “embrace your hatred or defeat”, enjoy the tracks, and just start gearing up for Superbowl Sunday. Check out the director’s cut of the video shot by Hudson Dusters in Atlanta.
The battle between Pepsi and Coca-Cola has been an unsettling debate. Up until today, there is still no official say in which is better and which just isn’t. Even when consumers today have become more or less health conscious, the creation of zero calorie beverages still didn’t solve the war between the two soda giants. However according to the ad “this house is not big enough for two zeros”, so Pepsi has stepped up and pulled out their big guns in their new Pepsi Max commercial.
Unfamiliar faces in foreign lands, today’s travelers are fought with delays and security checkpoints. Not to mention the commoditization of what was once a glamorous affair. So it’s the wish of beverage giant Pepsi to at least bring back a small piece that past glory with a unique collaboration. The Time Traveler Pack features an exclusive Casio G-Shock DW-6900 CC Watch along with a polycarbonate rolling luggage set. Both designs come in the familiar Pepsi deep blue colorway and emblazoned with label’s circular icon. The rolling luggage set, made by Zero Halliburton, comes in 3 variants with different components of the Pepsi motto: Optimism, Joy, and Good, imprinted on each.
Few men can boast working a job they love, and even fewer can safely say they have lived out their childhood dreams and turned play into something both creative and lucrative. Designer twin duo, Dee and Ricky are one of the lucky select few who have transformed a childhood hobby into a successful business. Dee & Ricky are known for their work with LEGO and their accessories creations have not only caught the eyes of those who covet the new and interesting, but their work has also appeared on the runway for renowned designers such as Marc Jacobs. This time around, the duo have been commissioned by Pepsi and EPIPHANY to create limited edition Pepsi logo pins. The new Pepsi logo is rebuilt in LEGO blocks by the twins and made into wearable pins. While the first release of the Pepsi pins are only gifted to a select group of cultural influencer, those who are looking to cop one for fun and wear can expect a retail release in the near future.
An unique and interesting cross promotion vehicle, a special edition UNO sneaker from footwear label Gourmet and soft-drink giant Pepsi came about when marketing firm Epiphany approached both parties with the concept. The result, a streamlined design featuring Gourmet’s signature sneaker model, the UNO. Constructed from durable 8 oz. cotton canvas in white, each was then silk-screened in high density ink around the tongue with all cap GOURMET lettering. To be accurate, Gourmet selected the exact color (in matching Pantone color code) from Pepsi packaging. The entire design rests on a royal blue outsole and red sockliner, also in matching Pepsi colorway. To further accentuate this special edition, a tri-color (red, white, and blue) heel pull tab and laces.
Other than skanky costumes for girls, and an obvious indication of the iconic figure of the year (Joker last year, and we predict the King of Pop, Mr. Michael Jackson, this year), sugar is probably the most important player of the October 31st merriment. While trick or treaters don’t usually get sodas in their candy bags, Pepsi is still caught up with the spirit and will be releasing special Halloween edition cans. Your favorite original Pepsi, Pepsi Max and diet Pepsi will be getting new tag lines such as “BOO”, “GROWL” and “GHOST”. More adorable and sweet than spooky, look for these soda cans at your nearest Walmart.
This Saturday, December 20th, Hellz Bellz, C’MON, Cubannie Links, Fruition, Stpl, Violette, SSUR, and more are taking part in Pepsi Proper’s Pop Up Shop in New York. Check it out if you’re around, hang out, listen to some good music and go do some last minute Christmas shopping as goods will be discounted!
Event Date/Time: Saturday, December 20th @ 12pm – 7pm
Location: Openhouse Gallery, 201 Mulberry Street NYC
MEDICOM TOY Co in collaboration with Star Wars and Pepsi Nex have come up with 16 different Star Wars character BE@RBRICKs to be released in July. Some of the notable characters include Darth Vader, Darth Maul, Yoda, C-3P0, R2-D2, Chewbacca, and more. This complete set of 16 BE@RBRICK’s will be released exclusively in Japan. via: Toybeast
More photos below…
In its ongoing celebration of Converse‘s 100th birthday. The iconic footwear maker and beverage giant Pepsi created a collection of interesting accessories, including these cell phone charms. In the forms of Jack Purcell, Chuck “All=-Star” Taylor, and other key models that Converse introduced over it 100 years history, a total of 12 are available. Each of the charm is filled with intricate details that at close-up looks just like a miniature version of the sneaker themselves. Coming in May as limited edition offerings from Pepsi. via: kenlu
More photos after the jump…
WeSC and Diet Pepsi hit yhe MTV Video Music Awards for the official launch of the Diet Pepsi x WeSC Premium Good Bottle, Designed by Weactivist, Legendary Graffiti Artist and Illustrator, Axis. After teaming up with Diet Pepsi to create the first ever WeSC Premium Good Bottle, a limited-edition aluminum bottle series featuring designs created by a variety of artists, it was time for the street-fashion brand to celebrate and a celebration it was!
Hosted by P. Diddy and DJ AM, WeSC made sure the entire Superlative Conspiracy could be present, flying in 20 magazines, top retailers and Weactivists including fellow Swedes Ingemar Backman, Timbuktu and Looptroop, as well as Amy Gunther, Chris Pastras and Axis, to join in the festivities. A good friend, and co-collaborator on the recent WeSC headphones project, Steve Aoki also came by to join in the fun. You can peep the celebs and party pics on WireImage.
Also take a moment to bid on the signed bottle.
Here’s a closer look of the NORT Premium Good Bottle designed by Stash and his lead designer Jared Liner.
> Peep our event photos from last night as well.
Also take a moment to bid on the signed bottle.
> NORT/Recon
> diet Pepsi Premium Good
Peep the details below…
On top of designing dope colorways of Nike’s and running one of NYC’s top boutiques, Stash adds to his incredible portfolio by designing diet Pepsi’s new limited edition bottle neck can – Premium Good. DJ AM and Stash were on hand Thursday night to unveil the bottle’s design with a dope party taking over the space next to NORT and the parking lot next to it. We ran into a bunch of cool peeps including DJ Clark Kent who gave us another matching lesson, of course Stash, DJ AM, FUTURA and 13th Witness, and Jason Markk himself! The item of the night was of course the bottle itself. Did you know that NORT is TRON spelled backwards? Watch the interview with Stash on apremiumgood.com to find out more and learn more on his design process on the bottle.
Also take a moment to bid on the signed bottle.
> NORT/Recon
> diet Pepsi Premium Good
Peep a small recap from the night…
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