Jay-Z Joins Forces With Billionaire Boys Club
A quick rebuttal via his Twitter account to clarify what GQ reported this morning, hip-hop mogul Jay-Z announced his fashion consortium Rocawear‘s purchase of Pharrell Williams‘ Billionaire Boys Club isn’t a purchase at all. Instead, its a partnership where each of the involved parties will bring their … READ MORE
Freshness Week In Review: 5/09/2011 5/16/2011
Quite a solid newsweek, including a slew of notable stories in fashion, sneakers, art, business, and technology. First up is the AW2011 movie from White Mountaineering, which shows that for the coming season, the label is taking some of it’s strongest suits, and giving them season-appropriate updates. … READ MORE
Pharrell Williams Officially Joins Karmaloop TV | Video
Mentioned already in a brief posting yesterday evening, Pharrell Williams released an official video announcement this afternoon of his creative (and equity) stake in Karmaloop TV. The Grammy winning musician, producer, frontman of N.E.R.D. , just to named a few, this new platform allows Williams to become … READ MORE
Pharrell Williams To Become Creative Director For Karmaloop TV
The fast pace world of modern financial dealings gave raise to the term “Merger Monday” and its no difference this particular Monday as hip hop artist, producer, and entrepreneur Pharrell Williams announced his newest venture as the Creative Director for Karmaloop TV. A multifaceted description, Williams will … READ MORE
New Era Flagbearers – N.E.R.D. | Video
In its new bet to invigorate the art of cap wearing, New Era, a label synonymous with 59FIFTY fitted, added musical talents from N.E.R.D. To its New Era Flagbearers campaign. Pharrell Williams, Chad Hugo, and Shae Haley joined an already impressive roster of athletes, musicians, and creative … READ MORE
BBC/Ice Cream Drippy Sneaker
Ice Cream is a young label, and one that in a relatively short time has shown an aggressive evolutionary cycle. Under the forward thinking direction of founder Pharrell Williams, the label has evolved from relying on very loud streetwear pieces, to putting out much more mature casual … READ MORE
Fresh Celeb: Pharrell Williams Air Jordan III (3) White Cement Grey
While on tour with his group N.E.R.D over the past few weeks, Pharrell Williams has shown many of us that he is a true sneakerhead, owning not one colorway but two colorways of one of the most iconic sneakers of our generation, the Air Jordan III (3). … READ MORE
UNDFTD x PUMA Clyde – Special Performance By Pharrell Williams of N.E.R.D. | Event Recap
Like a pre-game warm up to this weekend’s 2011 NBA All-Star Game in Los Angeles, guests, PUMA execs, and UNDFTD‘s supporters jammed into the Las Vegas’s House of Blues chapter for Game Time, a debut event on the newest additions to the PUMA Clyde line. Coincidentally, since … READ MORE
Freshness Week In Review: 2/06/2011 2/13/2011
A week after news broke of the do-or-die sale of A Bathing Ape, Nigo is still in the news. Industry publication WWD ran the first post-sale interview with Tomoaki Nagao, aka Nigo, and this week also brought a preview of the Spring Summer 2011 lineup from the … READ MORE


