Tag results for: PHENOMENON


Stussy x EYESCREAM – “I Scream From Tokyo” Collection

Occasionally, EYESCREAM, a Japanese lifestyle magazine, initiates collaboration projects with fashion brands based in Japan. Although, this time around, a much-larger-than-usual project was conceived with Stussy. Tokyo-based fashion labels, designers, illustrators, and photographers have submitted designs reflecting the theme of I Scream From Tokyo. Participating in this … READ MORE


Ricky Powell x PHENOMENON – Capsule Collection

Many outside of Japan may not realize that Takeshi Osumi, the founder and designer of PHENOMENON, was a successful and influential Japanese rapper prior to embarking on his fashion career. It does not come as a surprise that when Osumi was given a chance to work with … READ MORE


MR. GENTLEMAN – Fall/Winter 2012 Collection Lookbook | Preview

MR. GENTLEMAN unveils their first full collection for the Fall/Winter 2012 season and we are able to give a preview of their lookbook. Although these are just a portion of the complete lookbook, it gives an indication of the direction of the newly established label. With Takeshi … READ MORE


PHENOMENON – Fall/Winter 2012 Collection

PHENOMENON showcased their next Fall/Winter 2012-13 collection at the Mercedes-Benz Fashion Week Tokyo. The stage was shared with fellow menswear label FACETASM, and these two brands marked the end of the week long event. The designer, Takeshi Osumi, was influenced by vintage goods and old things, and … READ MORE



In recent years, PHENOMENON has been steadily moving up the ranks in the Japanese fashion scene and they made a debut at THE BLACK SENSE MARKET collection this year. The capsule collection consists of three pieces, making up a complete outfit. Although PHENOMENON seemed to steer away … READ MORE


Mr.GENTLEMAN – Spring/Summer 2012 Collection Lookbook

Mr.GENTLEMAN came about between two friends in the Tokyo fashion scene – Takeshi Osumi from PHENOMENON and Yuichi Yoshii of THE CONTEMPORARY FIX – who shared the same vision on apparel design. This Spring/Summer 2012 collection is in fact a pre-launch collection and their subsequent season will … READ MORE


VERSUS TOKYO – Tokyo Fashion Week in Italy Event At Pitti Uomo

VERSUS TOKYO was set up by Yuichi Yoshii to show case the leaders from the Tokyo menswear industry at the Mercedes-Benz Fashion Week TOKYO. The reception to the event was overwhelmingly positive, so the team has brought the whole event to key fairs in Italy. Starting the … READ MORE


MR. GENTLEMAN – Spring/Summer 2012 Collection Lookbook

Unveiling for the first time for the Spring/Summer 2012 season is a brand new menswear label, MR. GENTLEMAN. This brand was conceived by the two trendsetting individuals from the Tokyo menswear scene. Takeshi Osumi is known for his creative contribution to the streetwear industry with co-founding SWAGGER … READ MORE



PHENOMENON founder and designer Takeshi Osumi has proven, time and time again, that he has the creative energy to consistently push out new ideas. This Mix Shirt was showcased at the runway performance in the VERSUS TOKYO event during the Mercedes-Benz Fashion Week in Tokyo a couple … READ MORE


MCM by PHENOMENON – Fall/Winter 2011 Collection

MCM and PHENOMENON are back again with the Fall/Winter 2011 Collection. Due to its popularity, the collection increased in product offerings, from outerwear, tops, bags, cases, accessories, and even sneakers. The classic MCM patterned materials used throughout the majority of designs. However PHENOMENON designed an original tiger … READ MORE


MCM by PHENOMENON – Spring/Summer 2011 Collection

After a successful first collection of MCM by PHENOMENON, MCM and PHENOMENON are teaming up again for the Spring/Summer 2011 season. Unlike the previous leopard printed pieces, this season features custom designed tribal patterns in blue, green, pink and white. Metallic accents are silver in color this … READ MORE