Tag results for: PHENOMENON


Freshness Week In Review: 4/3/2011 4/10/2011

Another busy week, with Spring collections from all over the globe, A-list parties, art events, audacious cars, and of course, lots of sneakers. First off in the summary of the week’s news is a look at the new BAPE store in Causeway Bay. As with BAPE flagship … READ MORE


PHENOMENON – Autumn/Winter 2011-12 Collection Lookbook

Big-O was an integral part of the Japanese hip hop movement in the 1990’s as an MC in a rap group Shakkazombie. Currently he is better known for his real name, Takeshi Osumi and for his work on his fashion label PHENOMENON. Entitled Pink Clown, the Autumn/Winter … READ MORE

2 Tone Boots


The playful nature of PHENOMENON is evident in these 2 Tone Boots from their summer themed, Spring/Summer 2011 collection. Vertical two tone break up separates the inner and outer sides of the leather boots and it shows different personality depending on the angle. Three unique color schemes … READ MORE

Plain Toe Shoes White

PHENOMENON x Regal Shoes – Plain Toe Shoes

PHENOMENON have reached out to Regal Shoes again to produce the newest collaborative product. A glimpse of the shoes were shown on the Spring/Summer 2011 runway video and here are the detailed images of the Plain Toe shoes. Regal Shoes is already over one hundred years old … READ MORE

Wooden Dog Tag Brown

PHENOMENON – Spring/Summer 2011 Collection Preview | Video

As each season passes, PHENOMENON is venturing onto the road less traveled.  For Spring/Summer 2011, the label is marching on with their street spirit intact. Inspired by the surf rock and classic house music cultures, the Spring/Summer 2011 collection is another wild range of silhouettes with one … READ MORE

Backpack with pouch

MCM by PHENOMEMON – Capsule Collection

With a large following in Japan and successful runway shows under their belt, PHENOMENON is making moves into the luxury goods market this season. The latest collaboration comes as no surprise as PHENOMENON founder/designer Takeshi Osumi doesn’t hide his love for the German luxury brand MCM. The … READ MORE


Japan Fashion Week – Interview with Takeshi Osumi of PHENOMENON

Takeshi Osumi, also known for his Hip-Hop identity Big-O, is the creative mind behind men’s fashion label PHENOMENON and a partner in the streetwear brand SWAGGER. From PHENOMENON’s launch in 2004, it has grown to be a driving force within the street/fashion scene in Tokyo. And just … READ MORE

Shibari MA-1 Black

PHENOMENON – Shibari (Japanese Bondage) MA-1

PHENOMENON is turning up the heat with this unusual Shibari MA-1 jacket. Whether you are into bondage or not, this jacket will definitely get the heads turning for a second look. An ordinary MA-1 jacket is used as a base with the thick ropes stitched onto it … READ MORE

Gradation Coat Black

PHENOMENON November 2010 | New Releases

What started out as a way to self expression beyond the street culture, rapper and designer Big-O, other wise known for his real name Takeshi Osumi, is attacking the convention as we know it. New releases from PHENOMENON for November consist of another experimental pieces that hint … READ MORE


Japan Fashion Week Tokyo – PHENOMENON Spring/Summer 2011 Collection | Live Streaming

As resilient as it tried to be, Japan’s economy is still shrinking at an alarming rate. With diversion on this massive scale, most apparel labels have already put creativity and innovation on the back burner. Instead, playing safe is the common discernment. And in place now of … READ MORE


PHENOMENON x Regal Shoes – Wing Tips

After the success of its BAPE collaboration, the 100+ years old Regal Shoes tapped another street fashion pioneer, PHENOMENON, in creating a pair of rockabilly favorites, the Wing Tips. In a contrast black/white or tonal black set up, the PHENOMENON x REGAL SHOES – Wing Tips have … READ MORE