Tag results for: PHENOMENON


PHENOMENON – Spring/Summer 2009 Collection | Preview

With firm background in the street and Hip Hop scene, rapper Big O, of the legendary Japanese rap group Shakkazombie, have been busy with the creation of 2009 Spring Summer collection for PHENOMENON. While at the beginning of the brand, heavy Hip Hop influences were very evident however … READ MORE


PHENOMENON Spring/Summer 2009 Outerwear

For those willing to test the waters of avant-street, PHENOMENON has been, well, phenomenal over the past few seasons. Not diverging from their experimental path, the Japanese brand’s Spring collection will begin to trickle out this month with a couple clever pieces, each with a twist. First … READ MORE



A result of recent meet-up between PHENOMENON’ Big-O and the crew from REVOLVER, the REVOLVER (RVLVR) x PHENOMENON – Teddy Jacket in a new take on the classic varsity jacket.  Construction is similar to another recently release product from PHENOMENON, the Studded Wool Stadium Jacket, with a … READ MORE

PHENOMENON - Fall/Winter 08 Collection

PHENOMENON – Fall/Winter 2008 Collection

Japan’s, PHENOMENON, has always been one of the brands that has pushed the envelope when it comes to it’s design and execution of it’s collection from season to season. Big-O, the founder, who is also a partner in SWAGGER, has pushed the envelope even more this season … READ MORE


PHENOMENON Harajuku Flagship – Store Photos

Earlier, Freshness was able to give our reader a detailed look at the SWAGGER’s new flagship store at the heart of Harajuku. In its introduction, we briefly mentioned the PHENOMENON flagship on the 2nd floor. Thanks again to Big-O & Ignitionman, we were able to visit it … READ MORE


PHENOMENON – Website Renewal!!!

Check out PHENOMENON‘s recently updated website. Featuring an interactive lookbook, reminisce of edgy photos of 80’s fashion magazines, with the upcoming Autumn and Winter collection. > PHENOMENON


Kanye West Rocks PHENOMENON

Countless celebrities and dignitaries joined GRAMMY Foundation this past weekend, to honor a legend in the music industry, Quincy Jones, and presented the iconic producer the GRAMMY Foundation’s Leadership Award for his countless contributions and charities to the American music community. Among the attendees were John Legend … READ MORE


Freshness’ visit to Las Vegas continues as we drop by PHENOMENON, at Las Vegas’ Alexis Park Resort, to check out their new goods for the upcoming season, due to be release in 2 months. More colorways and patterns this season, including one with printed bow-tie and suspenders. … READ MORE


Our friends at PHENOMENON just added a series of new items for the holiday shopping season, included are these denims, named �Gun Denims�. Known for added details and Hip-Hop theme, PHENOMENON added metallic shingles on the right rear pockets of each pair. However, a closer look reveal … READ MORE

PHENOMENON – Fall/Winter 2006 Releases

PHENOMENON has annouced their Fall/Winter items to be delivered by the end of November 2006. The above image using neon colors that flashbacks the 80’s, will be available in hoodies and jackets. The new items can be purchased at St. Alfred, Union NY, Union LA, HUF etc… … READ MORE


In Freshness’ feature on PHENOMENON, we mentioned the playful nature of its interpretation on symbols of the Hip-Hop lifestyle. Another prime example of that are these t-shirts. From afar, they looked like another all over print shirt. But a closer look and the classic monograms of American … READ MORE