PHENOMENON – “Kick It” Three Finger Ring
One of the latest accessories drop from quirky urban Japanese label,PHENOMENON, is a “Kick It” Three Finger Ring. This Ring is made after the silhouette of brass knuckles with a fun Kit-Kat look-alike bar across the top, with the words “Kick It” inscribed in the Kit-Kat font. … READ MORE
Roc Star X PHENOMENON – Fader Ring
Japanese labels Roc Star and PHENOMENON collaborated on something shiny and new for your finger this June– the Fader Ring. Shaped in a form familiar to any sound engineer or DJ, the Fader Ring comes in two different models, one with PHENOMENON and the other with Roc Star … READ MORE
PHENOMENON – June Release | PVC Clear Backpack + Triangle Necklace
Japanese label, PHENOMENON will be releasing two different kinds of accessories worth checking out later on this month. Coming up first in the second week of June are two models of PVC vinyl clear backpacks. They are modeled after PHENOMENON’s previous series of translucent accessories. The backpacks … READ MORE
PHENOMENON Kung-Fu Track Jacket
Woah. PHENOMENON, the avant-street spin-off brand by the good people who brought you SWAGGER continue their weird walk through street fashion with the Kung-Fu Track Jacket. What brand chief Big-O excels at is taking one silhouette, taking another and then making them one wild item. Do the … READ MORE
PHENOMENON – Spring/Summer 2009 Collection | Preview
With firm background in the street and Hip Hop scene, rapper Big O, of the legendary Japanese rap group Shakkazombie, have been busy with the creation of 2009 Spring Summer collection for PHENOMENON. While at the beginning of the brand, heavy Hip Hop influences were very evident however … READ MORE
PHENOMENON Spring/Summer 2009 Outerwear
For those willing to test the waters of avant-street, PHENOMENON has been, well, phenomenal over the past few seasons. Not diverging from their experimental path, the Japanese brand’s Spring collection will begin to trickle out this month with a couple clever pieces, each with a twist. First … READ MORE
REVOLVER (RVLVR) x PHENOMENON – Teddy Jacket
A result of recent meet-up between PHENOMENON’ Big-O and the crew from REVOLVER, the REVOLVER (RVLVR) x PHENOMENON – Teddy Jacket in a new take on the classic varsity jacket. Construction is similar to another recently release product from PHENOMENON, the Studded Wool Stadium Jacket, with a … READ MORE
PHENOMENON – Fall/Winter 2008 Collection
Japan’s, PHENOMENON, has always been one of the brands that has pushed the envelope when it comes to it’s design and execution of it’s collection from season to season. Big-O, the founder, who is also a partner in SWAGGER, has pushed the envelope even more this season … READ MORE
PHENOMENON Harajuku Flagship – Store Photos
Earlier, Freshness was able to give our reader a detailed look at the SWAGGER’s new flagship store at the heart of Harajuku. In its introduction, we briefly mentioned the PHENOMENON flagship on the 2nd floor. Thanks again to Big-O & Ignitionman, we were able to visit it … READ MORE
PHENOMENON – Website Renewal!!!
Check out PHENOMENON‘s recently updated website. Featuring an interactive lookbook, reminisce of edgy photos of 80′s fashion magazines, with the upcoming Autumn and Winter collection. > PHENOMENON


