Tag results for: Primitive

Freshness Curated: 10 Online Destinations for Skateboarding

Supporting local skate shops is a central tenet among the global skate community, but for those who don’t have a neighborhood shop to call their own, there are several online options that function as the next best thing. And just as aesthetics and attitude are as integral …

Primitive – Fall 2014 Collection Lookbook

Located in the heart of California’s San Fernando Valley, Primitive is emerging as a streetwear force, a reputation bolstered by the release of the in-house brand’s Fall 2014 collection. The lineup of cut and sewn pieces feature traditional silhouettes enhanced with novel prints, including a lightweight camo …

Primitive x adidas Skateboarding A League Collection | Available Now

Similar to the Consortium Series by adidas Originals, adidas Skateboarding’s A League Collection focuses on re-purposing timeless adidas classics with the needs of skateboarders in mind. In addition to the adidas Skateboarding Stan Smith Vulc with Ecino-based skateshop Primitive, this first collaborative adidas Skateboarding A League Collection …

Primitive x adidas Skateboarding Stan Smith Vulc

The legendary Stan Smith sneaker gets a skate-ready revision from adidas Skateboarding — featuring recessed eyelets, grippy vector traction outsole and a drop-in EVA midsole — and a distinctive look, courtesy of Encino-based sneaker boutique Primitive. The decidedly patriotic design theme sees the suede upper dressed in a deep red hue, …

Introducing Primitive Skateboarding Skateboard Collection

The headline might be somewhat redundant, especially for those who are familiar with Primitive, Paul Rodriguez’s skateshop in Encino, CA. But, there is a good reason behind the redundancy. While already know for its apparel and accessories collection, Primitive never had a complete skate deck line with …

Primitive – Spring 2014 Collection Lookbook

To shoot the lookbook for their Spring 2014 collection, the crew from Primitive decamps from their Encino headquarters to brave the always treacherous 405. Their destination is downtown Los Angeles, which acts as the backdrop for the following photo spread. The featured goods showcase an appealing assortment …

Primitive x adidas Skateboarding Stan Smith Vulc

The return of the adidas Stan Smith extends to the three-stripe brand’s skateboarding division, which has seen fit to reappropriate the iconic silhouette for the skate park. An upcoming project sees adidas Skateboarding teaming up with SoCal retailer Primitive for a reworked Stan Smith, featuring an all-suede …

Primitive – Holiday 2013 Collection Lookbook

Designing a lookbook is not rocket science, and this tried-and-true formula works like a charm every time: girls in streetwear. Primitive is giving us a glimpse of their Holiday 2013 collection by employing the skills of photographer Luis Ruano, and four beautiful models. The Christmas-colored gear is …

Primitive Apparel – Holiday 2013 Collection Lookbook

Los Angeles’ Primitive boutique is getting into the holiday spirit with its new lookbook. Highlighting its own in-house label, Primitive Apparel, the soon-to-be release Holiday 2013 Collection consists a good dose of graphic tees as well as several cut & sew designs. Being one of the most …