Freshness Week In Review – 4/26/2010 – 4/30/2010
Aside from everything that happened this week– be it Iron Man II movie premiere in Los Angeles on Monday or Tiger Woods missing the cut at Quail Hollow Woods Championship, nothing has involved as many people and companies across industries, oceans, mountains and equator as the Shanghai … READ MORE
Reed Annex OBEY Pop-Up Store | Opening Recap
In addition to special appearances, public murals, and tomorrow’s exhibition, artist Shepard Fairey and members of Team OBEY been slaving away for a special pop-up retail space at Reed Annex in Lower East Side, afternoon. And as anticipated, a line-up started to form even before the shop … READ MORE
Reed Annex – OBEY Pop-Up Store | Opens Today
Like gears in a well run machine, all the components are coming together as artist/activist Shepard Fairey embark on one of his most expansive project of late: a “take over” of New York City. From a public mural installation last week in SoHo, a book signing appearance … READ MORE
Reed Annex – Mighty Healthy Pop-Up Store | Opening Recap
Spring anew as snow banks gave way to sunshine. It is also time to consider a fresh wardrobe for the new season. If you are in the market for something new, stop by Reed Annex this week as NYC original Mighty Healthy opened its bi-annual pop-up store … READ MORE
Reed Annex – Mighty Healthy Pop-Up Store – Deals And Steals
New York City’s Mighty Healthy will be kicking off spring shopping with a Deals and Steals pop-up shop starting this Saturday. The pop-up shop will be carrying sample sale items at great prices that it will be a retail crime to miss out. Deals and Steals will … READ MORE
Reed Annex – Penfield Sample Sale | Line-Up
New Yorkers know a good deal when they see one. Even before the Penfield Sample Sale event officially opened this morning at Reed Annex, shoppers already lined-up for the opportunity to get some holiday shopping done. In fact, once the store did opened, what items that were … READ MORE
Reed Space + Reed Annex – The Fall Megasale
The dreaded Monday is upon us once again, so perhaps this will lighten our daily grind. Staring today and continue till this Sunday, Reed Space will kick off its annual Fall Megasale event at its Reed Annex space next door. The progressive pricing means a … READ MORE
Penfield – Sample Sale Event
Mark you calendars New Yorkers! In order to clear way for its Fall/Winter 2009 merchandises, apparel label Penfield, for the first time ever, will offer a rare opportunity to purchase items for up to 70% off original price! And with prices start from $5, this is a … READ MORE
Reed Space + Reed Annex – Black Friday Week Sale
Its estimated that bargain seeking consumers spent a total of $20 BILLION dollars during last year’s Black Friday, the Friday after Thanksgiving Day which usually marks the start of the holiday shopping season. To offset the chaotic shopping frenzy, Reed Space decided to start their Black Friday … READ MORE
Reed Annex – 3sixteen Pop-Up Store
Officially open now till November 23rd, the 3sixteen Pop-Up Store at Reed Annex feature some of the best products from previous seasons. From its detailed imprint graphic t-shirts to cut-and-sewn outerwear that the label’s fans have come to love. To top it off, a recession-proof price point … READ MORE


