Tag results for: Rick Williams

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BAU x The Distinct Life – Saucony Shadow 5000 “NOVEM Pack”

Good friends Frank the Butcher and Rick Williams have come together with Saucony for a collaborative one-two punch using the Shadow 5000 silhouette. Dubbed the NOVEM pack, the duo of styles are embellished with BAU or Distinct Life branding, with the former done up in a tan … READ MORE

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THE DISTINCT LIFE x Reebok Classics “TDL CAMO” Ventilator

A familiar figure to those who frequent Detroit boutique BURN RUBBER, co-owner Rick Williams recently partnered with Reebok on behalf of his creative agency, THE DISTINCT LIFE. Billed as the “TDL Camo” Ventilator from Reebok Classics, it features distinctive design elements such as a proprietary camouflage pattern … READ MORE

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DISTINCT LIFE x New Era – Spring 2013 59FIFTY Fitted Caps Collection

DISTINCT LIFE and New Era combine to present a fresh series of 59FIFTY fitteds for Spring 2013, built around a “less is more” philosophy. Founder Rick Williams isn’t afraid to branch out to bring a new edge to your lifestyle and wardrobe, recently partnering with a unique Axiom … READ MORE

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Detroit Rubber Episode 2: Party in the D

After doing their best to hunt down an elusive pair of Air Jordan IV “Eminem” sneakers in Episode 1, the colorful cast of characters from Detroit’s own Burn Rubber are back to show you how they let off a little steam after a tough day at the … READ MORE

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Detroit Rubber – Episode 1: The Search For Eminem Air Jordan IVs

As co-owners of Detroit’s celebrated Burn Rubber sneaker boutique, Rick Williams and Roland “Ro” Coit face multiple challenges on a daily basis, from balancing work and family to growing a successful business while managing a colorful cast of characters. Their exploits are the focus of a new … READ MORE

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DISTINCT LIFE x AGI Custom Car Wraps

Using the design eye that has brought widespread success to Detroit’s Burn Rubber and the creative group, the DISTINCT LIFE, Rick Williams partners with Axiom Graphics to bring a whole new meaning to the idea of taking his personal style to the streets. In what seems to … READ MORE

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DISTINCT LIFE x Detroit Denim Co. for Boylston Trading Co.

The Boylston Trading Co. offers up a new pair of jeans from Michigan’s own DISTINCT LIFE and the Detroit Denim Company, marking the first collaboration between the two Great Lakes State brands. Started by the co-owner of Detroit’s first exclusive sneaker boutique,Burn Rubber, Rick Williams‘s DISTINCT LIFE Dry Goods focuses on expanding … READ MORE