Champs Sports – “Game Starts Here” with Russell Westbrook | Video
You will hear the sounds of summer in every neighborhood, around every street corner, and across every playground. Along with that anthem is a visual parade of brightly colored outfits from Nike Basketball and Jordan Brand. To join the procession is easy, simply pick your instruments of … READ MORE
Air Jordan XX8 – 2013 NBA Playoffs PEs
As if these ballers aren’t already enjoying extra attention with the official start to the NBA playoffs this past weekend, the Jordan brand has also stepped up with a set of championship-ready footwear to help its athletes to run the court in style. Including special edition models of … READ MORE
Levi’s and ESPN Celebrate 501 Interpretation With Russell Westbrook and Walt Frazier
This year, Levi’s is celebrating 140 years of the 501, the jean that started it all. As part of the project, Levi’s and ESPN tabbed the services of Russell Westbrook and Walt “Clyde” Frazier, two style icons representing both the old and new schools of off the … READ MORE
Air Jordan XX8: “Dare To Fly” Commercial | Video
“Does the game make you? Or do you make the game?” That’s the question posed by Michael Jordan himself in the official commercial for the upcoming Air Jordan XX8. Considering his enduring legacy, we know the answer to the question as it pertains to MJ himself. The … READ MORE
Air Jordan XX8 – Christmas 2012 Edition | Unveiled by Russell Westbrook
So close yet so far… Given how close the game was and the aggressive style of play by both teams, it wasn’t all too surprising to see OKC Thunder‘s Russell Westbrook punched the commentator’s table out of frustration when Oklahoma City lost to the Miami Heat. One … READ MORE
Jordan Brand – Dare To Fly: Air Jordan XX8 – Post Launch Party | Event Recap
Not long after Monday’s Dare To Fly: Air Jordan XX8 (28) unveiling event at New York City’s Skylight West Studio, the Jordan Brand venue moved a few blocks south to PH-D Rooftop Lounge at Dream Hotel Downtown for a post-event celebration. With Empire State Building and live … READ MORE
Jordan Brand Dare To Fly: Air Jordan XX8 Unveiling Part 2 | Event Recap
It is a description on how mind can overcome matter, on the naysayers versus doers, on innovations disturbing traditions, and how Michael Jordan took on the impossible. But “Dare To Fly” is also a declaration of sort for Jordan Brand, a rally cry in challenging the status … READ MORE
Air Jordan XX8 – Officially Unveiled
With a select group media and press from every corner of the world accounted for, Jordan Brand officially unveiled the new Air Jordan XX8 an hour ago at Skylight West Studio here in New York City. MC by the b-ball’s #1 fan, director Spike Lee, the venue … READ MORE
Blake Griffin Joins Jordan Brand
To shore up its player roster, Jordan Brand announced today that Blake Griffin has officially joined its roll call. Picked as the number one overall during the 2009 NBA Draft, the Los Angeles Clippers‘ power forward rose to the occasion in 2011 as NBA Rookie of the … READ MORE


