UNDERCOVER x Sanrio – Collaboration Collection | Preview
From next season, UNDERCOVER will launch men’s and women’s basic line called JohnUNDERCOVER and SueUNDERCOVER. Aimed at offering products with the same UNDERCOVER ethos, yet designed for a broader age group and audience than its main line. As part of the premiere collection for SueUNDERCOVER, they have … READ MORE
Hello Kitty x UBIQ Mascot Fatima
Late last year, UBIQ unveiled a huge collaboration sneaker with Sanrio, namely the Hello Kitty Mascot Fatima. At that time, it looked like the collaboration was a one-off project, yet the two brands are back again this year for another Mascot Fatima drop. The winning formula has … READ MORE
Girl Skateboard x Sanrio – Team Skateboard Decks
Non-skateboarders may interpret Girl Skateboard as a skateboard company that has some connection to girls or women. The Californian company does not market toward female skateboarders in any way. However, their team boasts an all-star roster of legendary skateboarders, and their latest team decks are created in … READ MORE
Hello Kitty x UBIQ – Mascot Fatima
They say that imitation is the most sincere form of flattery, and these sneakers clearly borrow the concept of adidas Originals byJeremy Scott. However, rather than making a complete bootleg, Japanese independent sneaker brand UBIQ tackled this project with the biggest name in the Sanrio enterprise, Hello … READ MORE
Fresh Celeb: San Diego Chargers Antonio Garay – Hello Kitty x smart ForTwo Coupe
NFL players are known for their larger-than-life personalities, though some are more colorful than others. Already known for his techno-colorway hair cuts on the field, Antonio Garay, the Defensive Tackle for San Diego Chargers, is doing his best to “liven it up” outside the 50-yard line with … READ MORE
ONE PIECE x Hello Kitty
While any appreciation of Hello Kitty merchandises is largely fawn upon unless you’re a prepubescent girl here in the West, the expressionless mascot’s popularity permeates a wide swath of society in Asia. Such popularity spawn a collaborative collection, ONE PIECE x Hello Kitty, that is set to … READ MORE
FORFEX x Sanrio 50th Anniversary Collection | Preview
Following ASICS, Reebok, VANS, and Dr. Martens, Italian footwear label FORFEX is entering the fray this summer with its very own Sanrio Collection. In celebrating the caricature design house’s 50th anniversary this year, the Milan-base FORFEX selected 4, from Sanrio’s expansive 400 characters portfolio, as the base … READ MORE
Sanrio 50th Anniversary – Small Gift Pop-Up Shop NYC | Products
Still fretting about what to get for that special girl in your life? Well, from our experience, you will never go wrong with Hello Kitty and her merrymaking cohorts. It is also another reason that you must visit the Sanrio Small Gift Pop-Up Shop today. Right on … READ MORE
Sanrio 50th Anniversary – Small Gift Pop-Up Shop New York City
Their devotions are second to none, even those who worship Justin Bieber. In the midst of bone-chilling dip of temperature, hundreds queued up around Herald Square this afternoon for the chance to shop at the Small Gift Pop-Up Shop by Sanrio. In celebration of the caricature repertory’s … READ MORE
James Jarvis x MEDICOM TOY x Sanrio – Hello Kitty Plush & VCD Figures
Those inexpressive eyes, that signature bow… there is no mistake of identity here, it’s the world’s most famous feline, Hello Kitty, but in an egg shape silhouette? That is because this is collaborative project with James Jarvis of Amos Toys. Those who are familiar with Jarvis’ work … READ MORE


