SATURDAYS x SHUT Skateboard
Established in 1986, SHUT is New York City’s first skateboard company, making high-quality decks and gear tough enough to withstand the mean streets of Gotham. SoHo-based surf shop SATURDAYS has partnered with SHUT on a complete skateboard, with a deck constructed from 7-ply hardwood maple and featuring … READ MORE
SATURDAYS x PORTER Wallet | Pre-Order
SATURDAYS SURF burst onto the scene in August 2009, an upscale minimalist surf shop in the heart of SoHo, named after the best day of the week and catering to the New York surf crowd as well as discerning coffee lovers. Their wares include surf gear, sneakers, … READ MORE
SATURDAYS – Fall/Winter 2011 Collection Lookbook
Their easy fitted clothing, casual attitudes, and delighted grins are all visual deceptions, though unintended. But the creative types of New York City are something different all together, especially in comparison with their counterparts from elsewhere. They are usually polymath or master of multitasking, able to converse … READ MORE
SATURDAYS x Rick Malwitz Asymmetric Surfboards
One doesn’t normally think of New York and New Jersey as surf meccas, but these uniquely shaped surfboards might convince you to undergo a context shift. Jersey-based custom surfboard designer Rick Malwitz got together with Chandelier Creative and SATURDAYS SURF NYC to create the asymmetrical surfboards. Available … READ MORE
Freshness Week In Review: 2/21/2011 2/27/2011
Two weeks ago, it was all about Fashion Week’s haute couture and the basketball hoopla of All Star Weekend. This week, the shoe focus was on off-court models, and fashion came back to street level: we saw lookbook updates and videos from some of the main players … READ MORE
SATURDAYS x PORTER Tote Bag | Pre-Order
SATURDAYS SURF NYC, open for just over a year, is undeniably one of the new arbiters of cool; the space is a blend of coffee shop (with one of the nicest courtyards in any NYC coffee shop) and retail space (curating a blend of timeless and classic … READ MORE
Freshness Week In Review: 11/22/2010 11/26/2010
Believe us when we tell you that we were “armed” to the teeth for Black Friday, that one day of the year all trend reporters lived for. First, we had a dozy of a checklist ranging from down jackets, thermal long johns, lounge chairs and so on. … READ MORE
Freshness Feature: A Surfing Jam Named Saturdays
Downtown New York– a place where the hip and cool congregate, where those dressed with insouciant chicness exhale a slow drag of smoke on the sidewalk, tipping their Panama hats and Wayfarers effortless to portray a disheveled perfection; where everyone opt to dine al fresco at the … READ MORE
SATURDAYS x Warriors of Radness – “Weekend Warriors” Capsule Collection | Available Now
After having launched their debut capsule collection of apparel, SATURDAYS keeps it up in the sartorial hang ten game by collaborating with Warriors of Radness. Known for the retro playful styles, Warriors of Radness have been the designated contemporary purveyor of casual West Coast surf-city lifestyle. The … READ MORE
Freshness Week In Review: 7/19/2010 – 7/23/2010
This week has been slightly crazed at the Freshness office because New York City has been hopping this week. First, (capsule) and Agenda has our calendars filled with Spring/Summer 2011 previews, not to mention a great roof top party to wrap things up with. Then, we learned … READ MORE
