Black Friday 2011 – Sales + Deals Round-Up | East Coast
are resting in front of the television and feeling the effect of Thanksgiving dinner. Some of you are planning a Commando-like raid with precision for the slew of Black Friday sales. For the latter, we have created a roster of sales and deals to take place tomorrow … READ MORE
Freshness Week In Review: 08/30/2010 09/03/2010
Maybe you noticed the dip in temperature or the nightly whirling of cool breeze. Yep, fall is here and so are the slews of new releases. First as a collection preview the week before, Supreme’s Fall/Winter 2010 line came to fruition on Thursday when it launched in … READ MORE
Self Edge Los Angeles – Store Opening
We recently did a blown-out feature on the denim kings at Self Edge. And on Wednesday, September 1st, their third store opened in Los Angeles. Sporting a much more open and extensive layout, this space is complimented by custom iron work and beautiful details like a antique … READ MORE
Freshness Feature: West Meets East: A Conversation with Kiya and Andrew of Self Edge
Self Edge is about to open their third store in Los Angeles on Wednesday, September 1, which is quite an accomplishment for a store that carries products that are unwaveringly devoted to bringing the highest quality products to its customers. Self Edge is the result of Kiya … READ MORE
Self Edge Los Angeles Store | Coming Soon
If you haven’t been to Self Edge, you might not know what a pair of real jeans feel like. After a very successful year since it opened its doors in New York (expanding from its original San Francisco location), the store is now ready to bring its … READ MORE
Self Edge x Wild Records: The Lower East Side Rockabilly Hob Nob
Self Edge is a denim institution in America. Their San Francisco and New York stores specialize in Japanese Brands that make American-inspired products. This past Sunday the Los-Angeles-based rockabilly band Omar & The Stringpoppers performed outside of the Self Edge shop in New York for a party … READ MORE
Self Edge x Iron Heart
Possibly the most trust-worthy denim label, Self Edge, collaborated with Iron Heart (the maker of toughest and strongest jeans in Japan) to make the denim embodiment of denim perfection and create a heavy weight unsanforized denim, SEXIH01. How is this pair of jeans different from all other … READ MORE
Self Edge – Black Friday Let’s Drink Sale
It is time for drinking games as Kiya, Demitra, Andrew, Johan, and rest of Self Edge family host a weekend-long drinking party at both Self Edge locations. Visitors will get to enjoy micro ales (crafted around the Bay Area), Yuengling and Miller High Life beers, as … READ MORE
Self Edge New York x Style Forum x Suntory – Party + Sale
What at first seems like an unlikely pairing turns out to be the perfect engagement for shoppers of premium denim as Style Forum, Suntory Yamazaki Whiskey, and the newly opened Self Edge New York host its first sale event. Enjoy a 15% discount on exceptional … READ MORE
Self Edge X Imperial – SEXI08 Denim
The matrimony of three countries never looked better on denim– for one, Japan is known for producing one of the finest indigo dyed denim with top quality cotton twill; meanwhile, America is the land and origination of the blues, and Australia has a great share of coveted … READ MORE
