Nike Basketball 1992-2012 Nike Zoom Hyperfuse (2010)
On a visit to China, Nike Innovation Kitchen designer Shane Kohatsu noticed pickup basketball games in which players wore mesh running shoes and even hiking boots, sparking the idea for a shoe that blended support, breathability and anti-abrasion properties. Born from that inspiration was the Nike Zoom … READ MORE
Nike Hyperfuse – “Tales From The Kitchen” | Animated Video
Homage to “Tales from the Crypt” with a good dose of reverences to the musical “Joseph and The Amazing Technicolor Dreamcoat”, Nike finally reveals the going-on of its secretive Innovation Kitchen division, sort of. In this humorous take, complete with animated doppelgangers of designer Shane Kohatsu and … READ MORE
