Tag results for: SOPH.

Freshness Week In Review: 8/16/2010 – 8/20/2010

New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to …

uniform experiment – SOPH. Hong Kong Opening T-Shirts

The SOPH. Hong Kong flagship store will open its doors this Saturday, August 14th and as usual special t-shirts have been produced in various designs. There are two different designs in total spread over eight different color combinations and what is the most interesting is its custom …

Freshness Week In Review: 7/26/2010 – 7/30/2010

This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 …

F.C.R.B. x Nike – Swoosh T-Shirt Collection

Perhaps one of the most well-dressed fictional football teams, Nike and SOPH.’s collaborative F.C.R.B. football team may not be known for their goal-scoring prowess, but is definitely known for its sense of style and penchant for good design. For those who love to pledge some team loyalty …

F.C.R.B. x Nike Sportswear – “Write the Future” T-Shirt Collection | Phase 2

The collaboration “Write the Future” pop-up shop by SOPH. and Nike Sportswear has received a large number of visitors over the first couple of weeks it’s been in business and shortly the store will enter it’s second phase with a new collection of F.C.R.B. x Nike Sportswear …

Freshness Week In Review: 5/10/2010 – 5/14/2010

Now that the Boston Celtics had proved to be a team above the Cleveland Cavaliers and captured the Eastern Conference Semifinals, the big question of the week now goes to, where will King James land? Perhaps the New York Knicks? Perhaps with the Chicago Bulls? The question …

F.C.R.B. x Nike Sportswear “Write The Future” T-Shirt Collection

Yes, FIFA World Cup is indeed the most highly watched game, and one of the most highly anticipated games in the world. Sadly, not every country can qualify and make it to the finals, making some soccer lovers of soccer a little torn about team loyalty. This …

WRITE THE FUTURE – honeyee Feature

The biggest news coming out of Japan this past weekend was the opening of the new “Write the Future” Pop-Up store between Nike Sportswear and SOPH., with a wide range of products ranging from the Lunar Rejuven8 Mid Promo Kit to the F.C.R.B. Lunar Rejuven8 Mid’s to …

Nike Sportswear – Write the Future Tokyo Pop-Up Store

Nike Sportswear proudly presents it’s new “Write the Future” Tokyo Pop-Up store in conjunction with SOPH. The new pop-up shop sits above the SOPH. Shibuya location and will house a variety of World Cup 2010 related apparel and footwear items including the new Nike Lunar Rejuven8 Promo …