SWG Black Platinum – Spring/Summer 2013 Collection Lookbook
Amidst rumors of filing for bankruptcy and closing down the company that operate the SWAGGER brand, good news has come out of the negative situation. The Tokyo-based brand will reshuffle its organization and will keep producing SWAGGER and its sub-line, SWG Black Platinum label. With a fresh … READ MORE
SWAGGER – Spring/Summer 2013 Collection Lookbook
In the volatile retail environment, Tokyo streetwear icon, SWAGGER, became victim to the never-ending recession in Japan. Official bankruptcy announcement echoed negative sentiments as many of Tokyo’s streetwear giants had closed down or been sold off in recent years. Let us hope that this Spring/Summer 2013 collection … READ MORE
The Rolling Stones 50th Anniversary Collection
Today marks the 50th anniversary of the Rolling Stones‘ first-ever gig at the Marquee Jazz Club in London and, although the band is a lot wrinklier now than they were when they played together that night, their trademark attitude, party mentality, and pension for touring the hottest … READ MORE
Ricky Powell x SWAGGER – Capsule Collection
SWAGGER co-founders and designers Hidehiro Iguchi and Takeshi Osumi (also of PHENOMENON) were once members of the now-defunct Japanese hip-hop group Shakkazombie. Though Iguchi, also known for his MC moniker Ignition Man or Iggy, has put down his microphone, his respect for the culture has not faded … READ MORE
Swagger x Samurai Magazine – Capsule Collection
Japanese street-style magazine Samurai has gotten together with Swagger on a capsule collection built with a strong foundation of casual menswear essentials and accessories imprinted both literally and figuratively — with the Swagger trademark. There are denim woven shirts finished with colorful paisley trim and the Swagger … READ MORE
VERSUS TOKYO – Tokyo Fashion Week in Italy Event At Pitti Uomo
VERSUS TOKYO was set up by Yuichi Yoshii to show case the leaders from the Tokyo menswear industry at the Mercedes-Benz Fashion Week TOKYO. The reception to the event was overwhelmingly positive, so the team has brought the whole event to key fairs in Italy. Starting the … READ MORE
SWG Black Platinum – Spring/Summer 2012 Collection
Over the years, the SWAGGER brand has evolved from being purely streetwear brand into a hybrid menswear brand. As SWAGGER grew as a brand, founder and designer Hidehiro ‘IGGY’ Iguchi started to explore different avenues, thus conceptualizing SWG Black Platinum label. In essence, it is the bigger … READ MORE
Stussy x SWAGGER – 12th Anniversary Collection
It is most likely that these will be some of the last releases of the year from SWAGGER, and they have certainly left the best for last. They sought out one of the original streetwear labels to come on board for their latest 12th Anniversary project, and … READ MORE
SWAGGER x Tricker’s 7 Hole Wing Tip Boots
Collaboration projects with Tricker’s are very common these days, with anyone from brands to boutiques lining up to work with the traditional British shoe manufacturer. However, Japanese streetwear giant SWAGGER is venturing into an offbeat route with their project. The selection of a 7-hole wing tip boot … READ MORE
SWAGGER x Lee – The Number Collection
SWAGGER had been busy recently implementing collaboration projects and the latest partnership comes courtesy of Lee. The capsule collection is entitled The Number, which takes inspiration from vintage Lee jackets and jeans. These items can be worn as a set up or on their own. Each piece … READ MORE
