SWAGGER Harajuku Flagship Store – New Location
For over a decade now, Japanese apparel label SWAGGER epitomized the ever changing terrain that is the urban culture of Tokyo. Be its hip-hop orientation early on, to its current rendition of club, house, rock and everything in between, SWAGGER was not only able to still be … READ MORE
SWAGGER x Levi’s 5WA99er-505 | Available Now
If you are not in Japan or anywhere near SWAGGER stores, but have been eyeing the SWAGGER x Levi’s 5WA99er-505 jeans, now is your chance to grab a pair. The special denims are currently available at c.i.y by SWAGGER in the Japanese online shopping mall ZOZOTOWN. Heavily … READ MORE
SWAGGER – December 2010 | New Releases
These could possibly be one of the last pieces to drop for 2010 and SWAGGER makes sure it is on point. The custom designed paisley patterns are used again on the P-Coat, t-shirts and tote bags styles. Melton wool fabrics are chosen for the P-Coat and tote … READ MORE
SWAGGER x New Era – Paisley Snap Back Cap
SWAGGER reached out to New Era for yet another snap back cap and this time their original paisley pattern have been used plentifully. The almost regal fabric is far from street yet the application onto a snap back cap bridges that gap smoothly. Light sheen adds a … READ MORE
SWAGGER x New Era – Bleach Denim Snap Back Cap
An essential of the 70s & 80s, bleached denim is back thanks large part to the effort of Japanese label SWAGGER and its unorthodox application. In its most recent headwear collection, SWAGGER used the New Era snap back cap as the base with application of light indigo … READ MORE
SWAGGER x Stussy – New Harajuku Store Opening Collection
In case you haven’t notice, SWAGGER have relocated their Harajuku Flagship store one street over. Now the store is even closer to the main through way of Harajuku, the Meiji Avenue. To mark its officially opening this coming Saturday, December 18th, SWAGGER have teamed up with Stussy … READ MORE
SWAGGER x Levi’s – 5WA99er-505
It’s been a pretty solid Fall for SWAGGER, especially in terms of collaborations with more established heritage brands (such as Alpha Industries, with an MA-1 and an M-51 jacket). Don’t expect the Japanese label to give up it’s Asian Hip Hop roots but, but it’s interesting to … READ MORE
SWAGGER – Dot Camo Series
SWAGGER have reinvented various staple designs and materials in the past and this season they have tackled the standard woodland camouflage pattern to create a new design. Sprinkling white polka dots systematically over the woodland camouflage turns the military pattern into a modern Dot Camo textile. This … READ MORE
SWAGGER – November 2010 | New Releases
SWAGGER is a brand that have evolved over the years and the current collection is the most consistent range that expands on the collection concept. The British theme of this collection is reflected well and the latest release includes t-shirts, hoodie, jacket, knit caps, scarves, jeans and … READ MORE
SWAGGER – Nagoya Flagship Store 4th Anniversary Jacket
SWAGGER has nine flagship stores across Japan and its Nagoya flagship store located in West Japan is celebrating fourth year in business. A special colorway of the cotton flight jacket will be dropped this weekend, exclusively at the Nagoya store. It is a simple flight jacket silhouette … READ MORE


