Tag results for: Swizz Beatz


Reebok Ex-O-Fit Hi – “Leopard” | Preview

After its commemorative project on the Pump and Workout, could the Ex-O-Fit be the next model in line for a major overhaul from Reebok? This might just be the case, as Swizz Beatz previewed a glimpse of what is to come later this year on his Instagram, … READ MORE


Alicia Keys & Swizz Beatz’s SoHo Penthouse On The Market For $17,950,000

The SoHo penthouse that Alicia Keys and husband Swizz Beatz called home for two years has just hit the market for $17.95 million. Keys originally bought the space from Lenny Kravitz in 2010 for $14.5 million. Located on 30 Crosby Street, the 6,000-plus square-foot loft has five … READ MORE


Swizz Beatz Not the CEO of MEGAUPLOAD

With yesterday’s Federal indictment against online file sharing giant MEGAUPLOAD came with an odd bit of news, that the hip-hop mogul Swizz Beatz was the company’s CEO. Though not one of the accused and certainly not labeled as a member of what the Feds called “criminal enterprise” … READ MORE


Reebok Kamikaze III Mid – December 2011 Releases | Pre-Order

Released for select retailers around the world, the new colorways of the Reebok Kamikaze III Mid will be hitting stores on December 1st. Two new color schemes will launch in Gray/Black/White and Navy/Blue/Red/White colorways, made up of a wide range of materials. The mid-cut sneaker boasts synthetic … READ MORE


Swizz Beatz x Reebok – Kamikaze III Cap Collection

Since the launch of the Kamikaze sneakers, Swizz Beatz had been seen sporting these Reebok snapback caps. Two styles are produced with each donning the iconic Reebok insignias. The Drop R design features the capital R on the front panels with outline in 3D embroidery. Classic Reebok … READ MORE


Reebok “Reethym Of Lite” Featuring Verbal & Swizz Beatz | Event Recap

On a scale that rivals Cirque du Soleil, Reebok officially launched its Reethym Of Lite campaign for the all-important Asia Pacific last evening in Tokyo. With well over 1000 people packed into Ebisu Garden Hall, guests in attendance was a wide swath of VIPs like supermodel Ai … READ MORE


Reebok x Swizz Beatz x Complex – Las Vegas Reethym of Lite | Video Recap

On August 22nd, Reebok and Complex got together to throw a bash at Mandalay Bay’s Moorea Beach Club during the Magic trade show in Las Vegas. The star-studded event featured a performance by Swizz Beatz with a surprise guest appearance by Chris Brown. Legendary DJ Funkmaster Flex … READ MORE


Reebok Classics x Swizz Beatz – PROJECT Las Vegas Pool Party | Event Recap

Reebok Classics and Swizz Beatz, in town for the PROJECT trade show, put on a concert for 500 friends and VIPs at Mandalay Bay’s Moorea Beach Club on Monday, August 22nd. Swizz, ever the enterprising ambassador for his brand, wore Reebok Ex-O-Fits and a matching snapback cap … READ MORE


Swizz Beatz Joins Lotus – Named VP of Creative Design & Global Marketing

Based on his high profile as a rapper and music producer, as well as his recent success revitalizing the Reebok brand, Swizz Beatz has been hired by British automaker Lotus to assume the title of VP of Creative Design and Global Marketing. A video on the Lotus … READ MORE


Swizz Beatz x Reebok Classics – Time To Show Court

Here’s a sneak peek at an upcoming collaboration between Swizz Beatz and Reebok, the “Time to Show Court.” And yes, showing off seems to be the prime objective for these sneakers, done up in black leather with five rows of gold studs ringing the back collar, as … READ MORE


Reebok Classics Kamikaze III – Black/Sonic Green

Considering its name and the colorful character of the brand’s creative director, there’s a good chance that some of you found the most recent model of the Reebok Classics Kamikaze III — in a colorway dubbed Carbon Steel — to be a bit staid. Not to worry, … READ MORE