Tag results for: Swizz Beatz


Reebok “Reethym Of Lite” Featuring Verbal & Swizz Beatz | Event Recap

On a scale that rivals Cirque du Soleil, Reebok officially launched its Reethym Of Lite campaign for the all-important Asia Pacific last evening in Tokyo. With well over 1000 people packed into Ebisu Garden Hall, guests in attendance was a wide swath of VIPs like supermodel Ai … READ MORE


Reebok x Swizz Beatz x Complex – Las Vegas Reethym of Lite | Video Recap

On August 22nd, Reebok and Complex got together to throw a bash at Mandalay Bay’s Moorea Beach Club during the Magic trade show in Las Vegas. The star-studded event featured a performance by Swizz Beatz with a surprise guest appearance by Chris Brown. Legendary DJ Funkmaster Flex … READ MORE


Reebok Classics x Swizz Beatz – PROJECT Las Vegas Pool Party | Event Recap

Reebok Classics and Swizz Beatz, in town for the PROJECT trade show, put on a concert for 500 friends and VIPs at Mandalay Bay’s Moorea Beach Club on Monday, August 22nd. Swizz, ever the enterprising ambassador for his brand, wore Reebok Ex-O-Fits and a matching snapback cap … READ MORE


Swizz Beatz Joins Lotus – Named VP of Creative Design & Global Marketing

Based on his high profile as a rapper and music producer, as well as his recent success revitalizing the Reebok brand, Swizz Beatz has been hired by British automaker Lotus to assume the title of VP of Creative Design and Global Marketing. A video on the Lotus … READ MORE


Swizz Beatz x Reebok Classics – Time To Show Court

Here’s a sneak peek at an upcoming collaboration between Swizz Beatz and Reebok, the “Time to Show Court.” And yes, showing off seems to be the prime objective for these sneakers, done up in black leather with five rows of gold studs ringing the back collar, as … READ MORE


Reebok Classics Kamikaze III – Black/Sonic Green

Considering its name and the colorful character of the brand’s creative director, there’s a good chance that some of you found the most recent model of the Reebok Classics Kamikaze III — in a colorway dubbed Carbon Steel — to be a bit staid. Not to worry, … READ MORE


Reebok Classics Kamikaze – Carbon Steel-White-Feather Blue | Release Info

With Swizz Beatz’s new anthem “Reebok Back” still fresh in our heads, Reebok and its Reebok Classics division will be introducing the next rendition of Reebok Kamikaze. In colorways Carbon Steel-White-Feather Blue, the new Kamikaze is the ideal example to Swizz Beatz‘s approach in design. In our … READ MORE


Reebok – “International Party” Video | By Swizz Beatz

Central to Reebok Classics‘ new Reethym of Lite campaign is the fast paced techno dance anthem International Party by hip-hop virtuoso Swizz Beatz. Its a declaration of a lifestyle, an amalgamation of creativity and trends, International Party also marks the return of Reebok Classics onto the TV … READ MORE


Reebok – “Reethym Of Lite” Featuring Swizz Beatz | Event Recap

After relegating to a second fiddle role the last few years, Reebok is running on all cylinders to the attention of consumers once again. On the performance side, there is the Zig Tech, a new technical elements since the days of the Reebok Pump and Hexalite. But … READ MORE