MCM by PHENOMENON – Fall/Winter 2012 Collection
Multi-tasking is no easy feat, yet fashion designer, Takeshi Osumi, pulls it off without any dramas. He currently designs for his own labels, PHENOMENON and MR. GENTLEMAN, as well as MCM by PHENOMENON, a capsule collection for the German luxury brand, MCM. Osumi is pushing the envelope … READ MORE
PHENOMENON – Spring/Summer 2013 Collection | Runway Show
The Mercedes-Benz Fashion Week Tokyo took off to a good start with Tokyo’s leading designers showing off their latest garments on the runway. Highlighting the second day’s shows was the Spring/Summer 2013 Collection from PHENOMENON. Reverting to his roots, the rapper-turned-fashion designer Takeshi Osumi took inspiration from … READ MORE
MR.GENTLEMAN – Fall/Winter 2012 Collection Lookbook | Detailed Look
Over the summer, we brought you a look at MR. GENTLEMAN‘s Fall/Winter 2012 Collection, but now that we’re in the thick of the season, the new label from Takeshi Osumi (PHENOMENON) and Yuichi Yoshii (THE CONTEMPORARY FIX) presents another look at their inaugural fall lineup. All of the pieces within this collection … READ MORE
Ricky Powell x PHENOMENON – Capsule Collection
Many outside of Japan may not realize that Takeshi Osumi, the founder and designer of PHENOMENON, was a successful and influential Japanese rapper prior to embarking on his fashion career. It does not come as a surprise that when Osumi was given a chance to work with … READ MORE
MR. GENTLEMAN – Fall/Winter 2012 Collection Lookbook
We showed you a sneak preview of the Fall/Winter 2012 collection lookbook from MR. GENTLEMAN last month. Here is that lookbook in complete form. It is worth noting this season will be brand’s full season, and the variation seen here should set the tone for what’s to … READ MORE
MR. GENTLEMAN – Fall/Winter 2012 Collection Lookbook | Preview
MR. GENTLEMAN unveils their first full collection for the Fall/Winter 2012 season and we are able to give a preview of their lookbook. Although these are just a portion of the complete lookbook, it gives an indication of the direction of the newly established label. With Takeshi … READ MORE
PHENOMENON – Fall/Winter 2012 Collection
PHENOMENON showcased their next Fall/Winter 2012-13 collection at the Mercedes-Benz Fashion Week Tokyo. The stage was shared with fellow menswear label FACETASM, and these two brands marked the end of the week long event. The designer, Takeshi Osumi, was influenced by vintage goods and old things, and … READ MORE
Mr.GENTLEMAN – Spring/Summer 2012 Collection Lookbook
Mr.GENTLEMAN came about between two friends in the Tokyo fashion scene – Takeshi Osumi from PHENOMENON and Yuichi Yoshii of THE CONTEMPORARY FIX – who shared the same vision on apparel design. This Spring/Summer 2012 collection is in fact a pre-launch collection and their subsequent season will … READ MORE
MR. GENTLEMAN – Spring/Summer 2012 Collection Lookbook
Unveiling for the first time for the Spring/Summer 2012 season is a brand new menswear label, MR. GENTLEMAN. This brand was conceived by the two trendsetting individuals from the Tokyo menswear scene. Takeshi Osumi is known for his creative contribution to the streetwear industry with co-founding SWAGGER … READ MORE
Japan Fashion Week – Interview with Takeshi Osumi of PHENOMENON
Takeshi Osumi, also known for his Hip-Hop identity Big-O, is the creative mind behind men’s fashion label PHENOMENON and a partner in the streetwear brand SWAGGER. From PHENOMENON’s launch in 2004, it has grown to be a driving force within the street/fashion scene in Tokyo. And just … READ MORE


