Tag results for: Tobie Hatfield


Nike Free “Tales From The Kitchen” | Animated Video

Once again, we delve deep within Nike‘s archive vault in this most recent episode of “Tales From The Kitchen” and explore the origin of Nike Free. Often seen as a practice with adverse effect on corporation’s growth, nepotism worked most ideally in the case of Tobie Hatfield, … READ MORE


Nike Free Run+ 2

After delving into its past with Air Presto, Nike Free creator Tobie Hatfield converged the attention of those gathered for last evening’s Nike Greater China Summit to several new initiatives, including the new Nike Free Run+ 2. An evolution still in progress, the Nike Free Run+ 2 … READ MORE


Nike Sportswear – Air Presto | Summer 2011

In visiting the genealogy of Nike Free, its creator Tobie Hatfield, recounted Nike Free’s predecessor, the Nike Air Presto, during yesterday’s Nike Greater China Summit in Beijing. Debuted during early part of 2000, the Air Presto realized many breakthroughs, especially in the realm of material developments. For … READ MORE


Nike Free – Greater China Media Summit | Event Recap

What are limits? A question asked by Nike as the sportswear giant begin its media summit for the Greater China Market in the ancient city Beijing. Whatever those limits might be and for whatever purposes they have across myriad of genres and interest, designers at Nike were … READ MORE