Tag results for: True


LRG San Francisco Pop-up Shop – Capsule Collection

San Francisco maintains a special place in the history of LRG: not only did the city’s distinctive street culture inspire the brand’s larger vision, its first┬ácatalog was shot in 1999 inside an apartment near the intersection of Shrader and Haight. LRG returns to San Francisco this month … READ MORE


The Hundreds x Grateful Dead Collection Lookbook | Featuring Jillionaire

Take a heap of references from the 1960s counter culture movement, along with a love of good music, a sense of community and belonging, then infused all that with a hint of psychedelia. What you get is this – The Hundreds x Grateful Dead Collection. Ahead of … READ MORE


truth x Staple Design – truth1585 Collection | Video

Truth. It is a word we hear often but perhaps it is not spoken as often these days. In fact the cigarette industry and smoking is ripe of lies and contradictions. This is where truth comes in and sets the record straight with their premiere truth1585 Collection. … READ MORE


10.DEEP x TRUE – Native League Varsity Jacket | Available Now

Limited to 100 sets only, the new 10.DEEP x TRUE – Native Leagues Varsity Jacket celebrate retailer TRUE SF‘s 15th anniversary. In 10.DEEP’s own Native League Cotton Varsity Jacket, special appliques such the San Francisco’s initials, cross-chained “TRUE” embroidery, and the Frisco Zoo patch were added. Available … READ MORE


10.DEEP x TRUE – 15 Project – Release 2

San Francisco’s True has initiated its 15 Project series, fifteen collaborative releases with True’s friends and family, all dropping between July 2011 and July 2012, the 15-year anniversary of the Bay Area institution. The second installment in the series is brought to you by 10 Deep owner … READ MORE


TRUE x Diamond Supply Co. – Native Leagues Project Vol. 6

TRUE from San Francisco have teamed up with Diamond Supply Co. for the on going Native Leagues Project. The project brings together brands to pay tribute to the Bay Area sports teams. Series number 6 consists of San Francisco Giants inspired Diamond logo t-shirt. Black body is … READ MORE


JanSport – Right Pack Signature Project Collaboration

Remember your Sharpie-attacked Converse Chuck Taylor Hi-Top and patched JanSport backpack from the days of yore of high school lore? Sure, your kicks and your pack may look war torn back then, but they are full of character and each patch and each insanely Sharpie-d mark is … READ MORE


True x Staple – The Native Leagues Project Volume 5

The Bay Area select store True are returning again with the fifth installment of The Native Leagues Project. It is a project that creates an unique opportunity to bring together the brands and store to pay homage to the history of Bay Area sports teams. Staple has … READ MORE

True x Benny Gold 3

True x Benny Gold – Native Leagues Project Vol. 2

San Francisco native Benny Gold have recently opened his own retail space in the Bay Area and to celebrate the occasion fellow Bay Area select store True have invited the famed designer for the second release of The Native Leagues Project. The Native Leagues Project aims to … READ MORE