Tag results for: Under Armour


Under Armour SpeedForm Apollo – Running Sneaker Inspired by Apparel Design

Voted to have the “Best Debut” by Runner’s World magazine, the SpeedForm Apollo is Under Armour’s latest attempt to breach the world of running sneaker. Long dominated by well established brands, UA believes that its out-of-the-box thinking and nimble design process will disrupt the stilled marketplace in … READ MORE


Under Armour – Magzip | Preview

Performance apparel brand Under Armour has fixed zippers. At least that’s the ambitious claim that accompanies the introduction of the Magzip, an innovative zipper featuring a re-engineered clasp and magnets at the ends, allowing for easy one-handed zippering. The idea for the Magzip came to engineer Scott Peters as … READ MORE


Under Armour – Canelo Alvarez Boxing Boots

Aside from his gloves, trunks, and a whole bunch of backbone, Canelo Alvarez will have on this pair of Under Armour Boxing Boots when he attempts to dethrone Floyd Mayweather Jr. this Saturday, September 14th. Under Armour has been working with Alvarez since 2012, who is also … READ MORE


Under Armour – Natural Born Hitters Campaign featuring Ray Lewis and Pharrell

Just in time for the return of football, Under Armour is debuting a new and unique campaign featuring the unlikely combination of Pharrell and NFL champ Ray Lewis. The highlight of the project is the “Natural Born Hitters” mixtape, inspired by the Under Armour film “Ready for … READ MORE


Under Armour Alter Ego Highlight Gloves

Chris Kluwe notwithstanding, football players’ interests rarely veer toward nerd bastions like comic-book superheroes. At the same time, athletes oftentimes display near super-heroic feats of strength and speed on the playing field, something that Under Armour celebrates with its Alter Ego Highlight Gloves. Meeting NFHS/NCAA/NOCSAE standards, the … READ MORE


Under Armour & Footlocker Debut the UA Micro G Gridiron Trainer | Event Recap

Set against the Hollywood Hills, Footlocker and Under Armour debuted their latest off field model the UA Micro G Gridiron Trainer which is available today exclusively at Footlocker in-store and online. Held at the Mondrian Hotel in Los Angeles, Under Armour Senior Creative Director of Footwear Dave … READ MORE


Under Armour Micro G Gridiron Trainer

As players get ready NFL training camps to kick-off next week, Under Armour has been busily preparing for their return with their latest turf superstar, the Micro G Gridiron Trainer. The mid-height Trainer seen here comes strapped and ready for some hard-hitting action in a Houston Texans-inspired … READ MORE


Under Armour Speedform

The Under Armour Speedform shoe is proof that novel ideas can come from funny inspirations. Wishing to emulate the second-skin fit of the Playtex sports bra, the Under Armour Speedform shoe has been created from a single piece of material to snuggly fit the contours of the … READ MORE


Under Armour Micro G Torch

The Micro G Torch, Under Armour‘s new basketball sneaker featuring an extremely lightweight synthetic upper with Micro G cushioning, is set to launch. Details on the streamlined silhouette include molded panels for lateral and medial support, laser etched perforations for enhanced breathability, and reflective eyestay overlays. A … READ MORE


The Dark Knight Rises x Under Armour – Gotham Rogues Collection

The highly anticipated final chapter in Christopher Nolan’s Batman trilogy, The Dark Knight Rises, features a sequence at a Gotham Rogues football game (Pittsburgh’s Heinz Field was the stand-in for Gotham Stadium). The filmmakers approached Under Armour to design uniforms for the fictitious team, creating authentic uniforms … READ MORE


Under Armour Footwear – “Footsteps” | Video

“Listen,” Ray Lewis, the ever intense Baltimore Ravens linebacker, instructs. “Do you hear that? Footsteps.” So begins the new commercial from Under Armour, a frenetically paced clip that intercuts footage of lions on the prowl with athletes hard at work, while an insistent drumbeat marches toward its … READ MORE